The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 14th Annual Shorty Awards

#UltaBeautyatTarget - The Perfect Pair

Entered in Multi-Platform Campaign

About this entry

In launching our biggest partnership of the year, our objective was to bring awareness to the 50+ prestige Ulta Beauty brands now available at Target and the unique perks included.

Partnership offerings were focused on accessible discovery, such as a linked loyalty program, exclusive products, and Ulta Beauty expertise in-store.

Why does this entry deserve to win?

Our multi-platform social strategy was focused on Building Hype, Inspiring Participation, and Making it Rewarding.

BUILD HYPE

INSPIRE PARTICIPATION

Hashtag Challenge Details  

MAKE IT REWARDING

Results

Campaign of Firsts

Notable Participation
PEOPLE
Jackie Aina, Tabitha Brown, Choyce Brown, Susan Yara, Remi Ashten, TrendMood, Ulta CEO and COO, Jerrod Blandino

BRANDS
Florence by Mills, The Ouai, Tula, KVD Beauty, Buxom, Clarins USA, Josie Maran, Bare Minerals, Kopari Beauty, Stila Cosmetics, Peach and Lily, MAC, Too Faced, Mario Badescu, Tarte


HTC Results

Media

Entrant Company / Organization Name

Target

Links

Entry Credits