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From the 14th Annual Shorty Awards

Pacific Northwest Web AR River Tour

Entered in 360 Video


Create an immersive Coors Light experience to engage with brand loyalists aligned with the Pacific Northwest.

Strategy and Execution

The 360º Web AR River Tour targets consumers with active lifestyles and offers an authentic look at destinations across the Pacific Northwest. The augmented reality experiences employed a mix of 3D Environments and authentic 360º footage throughout the tour, so users feel as if they are basejumping over the Snake River or riding on a dogsled across Alaska. Users simply scan a can of Coors Light and tap the portal to begin their virtual tour.



As a result, Molson Coors created a refreshing 360º Web AR River Tour featuring a mix for 3D environments and authentic footage. The experience was accessed by scanning a can of Coor Light and ultimately lead to an immersive experience that had an average engagement time of 3 + minutes. 



Video for Pacific Northwest Web AR River Tour

Entrant Company / Organization Name

Trigger XR, Molson Coors Beverage Company