Create an immersive Coors Light experience to engage with brand loyalists aligned with the Pacific Northwest.
The 360º Web AR River Tour targets consumers with active lifestyles and offers an authentic look at destinations across the Pacific Northwest. The augmented reality experiences employed a mix of 3D Environments and authentic 360º footage throughout the tour, so users feel as if they are basejumping over the Snake River or riding on a dogsled across Alaska. Users simply scan a can of Coors Light and tap the portal to begin their virtual tour.
As a result, Molson Coors created a refreshing 360º Web AR River Tour featuring a mix for 3D environments and authentic footage. The experience was accessed by scanning a can of Coor Light and ultimately lead to an immersive experience that had an average engagement time of 3 + minutes.
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