Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

#OldtheMovie Influencer Campaign

Entered in Entertainment, Instagram

Objective

Leverage content creators to drive pre-release awareness around M. Night Shyamalan’s newest film, “Old,” and incentivize audiences to go back to the theaters after nearly two years of shuttered theaters, and at-home movie viewing. 

 

Strategy

The week leading up to the film’s release, we partnered with a global cast of 8 artists with talents that mirrored Old’s aesthetic and could bring the experience to life across social media. 

From light painting to stop motion animation to papercut and digital art, the artists created unique and enigmatic pieces of artwork that channeled the film’s universal themes of Time, Family, Sacrifice, Age, and Survival.

This strategy gave followers the chance to experience a taste of old on small screens to entice them back to the big screen. 

Delighted by the creatives' work, Universal Pictures commissioned additional artwork from one of the creators for use in the Old Sweepstakes promotion.

Results

9.4M+ Impressions 

26,000 Engagements

12% Engagement Rate (5% Industry average) 

2,000 saves 

750+ Shares 

Media

Video for #OldtheMovie Influencer Campaign

Entrant Company / Organization Name

Open Influence, Universal Pictures

Entry Credits