Leverage content creators to drive pre-release awareness around M. Night Shyamalan’s newest film, “Old,” and incentivize audiences to go back to the theaters after nearly two years of shuttered theaters, and at-home movie viewing.
The week leading up to the film’s release, we partnered with a global cast of 8 artists with talents that mirrored Old’s aesthetic and could bring the experience to life across social media.
From light painting to stop motion animation to papercut and digital art, the artists created unique and enigmatic pieces of artwork that channeled the film’s universal themes of Time, Family, Sacrifice, Age, and Survival.
This strategy gave followers the chance to experience a taste of old on small screens to entice them back to the big screen.
Delighted by the creatives' work, Universal Pictures commissioned additional artwork from one of the creators for use in the Old Sweepstakes promotion.
12% Engagement Rate (5% Industry average)