THE 14TH ANNUAL SHORTY AWARDS

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Special Project

Special Project
From the 14th Annual Shorty Awards

OBDeleven Black Friday

Entered in Video Ad

Objectives

Since Black Friday became one of the most successful periods to drive conversions & sales for most of the brands and companies, our small in-house marketing team decided to create a video ad to present the Black Friday deal for a smart vehicle assistant – OBDeleven. The main goal – to create eye-catching content communicating passion for cars. With limited resources and a small budget, we tried to do something unique to attract new customers – car enthusiasts and daily drivers.

Strategy and Execution

To create a mystical mood and maintain the association with black color – Black Friday and black OBDeleven device - and we filmed our ad during the nighttime. The performance of fire dancers’ was chosen as the main video highlight with a goal to intrigue and grab attention. Referring to the automotive products and target audience – car enthusiasts – the main action took place next to the vehicles. The product was showcased while retaining the core video idea – lighted up in the dark when connected to the car.

We shared the video and ran ads across Facebook, YouTube & Google advertising platforms for only 48 hours to create urgency for the niche product audiences: owners of Volkswagen, Audi, SEAT, and Skoda vehicles.

Results

Video ad campaign in 48 hours generated: 

Media

Video for OBDeleven Black Friday

Entrant Company / Organization Name

Voltas IT, LLC

Link

Entry Credits