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From the 14th Annual Shorty Awards

Hollywood Homecoming: House Party

Entered in Long Form Video


"Hollywood Homecoming" is a reunion series that brings together the cast and filmmakers of iconic Black films. More than 30 years after the debut of 1990 smash hit 'House Party,' director Reginald Hudlin reunites with the cast to recount the audition process, improvised lines, and the story behind the iconic dance battle scene.

Strategy and Execution

Social media was part of the strategy for the success of the event including talent promotion on social media and promotion from Warner Bros. Entertainment, Amazon Prime Video, HBO Max, Facebook and Twitter. Soundbites from the show helped drive media interest and generated placement and media impressions. 


Hollywood Homecoming: House Party aired on IMDb, ABFF Play, and IMDb social media channels: Twitter, Twitch, YouTube and Facebook. The show also was featured on Amazon Fire TV under the Black Voices carousel.


Video for Hollywood Homecoming: House Party

Entrant Company / Organization Name

IMDb and American Black Film Festival


Entry Credits