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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Hollywood Homecoming: House Party

Entered in Long Form Video

Objective

"Hollywood Homecoming" is a reunion series that brings together the cast and filmmakers of iconic Black films. More than 30 years after the debut of 1990 smash hit 'House Party,' director Reginald Hudlin reunites with the cast to recount the audition process, improvised lines, and the story behind the iconic dance battle scene.

Strategy

Social media was part of the strategy for the success of the event including talent promotion on social media and promotion from Warner Bros. Entertainment, Amazon Prime Video, HBO Max, Facebook and Twitter. Soundbites from the show helped drive media interest and generated placement and media impressions. 

Results

Hollywood Homecoming: House Party aired on IMDb, ABFF Play, and IMDb social media channels: Twitter, Twitch, YouTube and Facebook. The show also was featured on Amazon Fire TV under the Black Voices carousel.

Media

Video for Hollywood Homecoming: House Party

Entrant Company / Organization Name

IMDb and American Black Film Festival

Links

Entry Credits