Al Jazeera Arabic Digital Newsroom believes that the social media impact on journalism is crystal clear”
From breaking stories to engaging with the audience in real-time, there are so many opportunities and responsibilities for Arab journalists today through social.
And for sure, it can be overwhelming. That’s why it’s so important for Al Jazeera Digital to stay on top of the best practices of social media and journalism.
“Ejaz” means “The Brief” is the first Arabic daily “mobile-friendly” news product in the Middle East & North Africa, tailored specially for busy audiences, who consume most of time navigating newsfeeds across different social media platforms. The objective is to integrate Al Jazeera TV & Digital resources, shooting the materials in the heart of the Newsroom which presented by our professional TV anchors.
Our content strategy was focused on producing unique original news content optimized for social media platforms and tailored to covering the stories that matter most to Arab audiences. From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base (28M on Facebook, 4.8M on Instagram, 9.85M on YouTube & 18M on Twitter) profiles.
Our tactics can be summarized into:
Here is a snapshot of how EJAZ performed in 2021:
