Comedy Central gives audiences access to a world of super funny, personally relatable, culturally relevant, and provocative comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. Our goal is to leverage social to drive key business outcomes and to ensure our brand is a driving, tastemaking force in comedy and entertainment.
We make groundbreaking digital-first comedy content featuring the next generation of comedians as well as beloved library IP recontextualized for Gen Z. This puts us on the forefront of culture and positions our brand as THE hub for online comedy.
Our in-house creative team develops social original creative to drive brand relevance and support our major business initiatives and brand priorities. Often this content includes major digital talent (in 2021, we published content with Hannah Stocking and Trevor Wallace, and shot with Adam Waheed for 2022 publishing).
Tales From The Trip, where comedians, musicians, and influencers can proudly recall their wildest experiences with psychedelics on camera, and entrust expert animator Grant Lindahl & team to bring it vividly to life in cartoon form. In 2021, our guests included Jackass star Steve-O and actor/podcaster Duncan Trussell. This series garnered 18.4M views and over 68 million minutes watched in 2021.
Mini-Mocks, a mockumentary series that looks into the weird jobs, hobbies and passions of a quirky set of characters, presented in a way that is so authentic that it might just be real. In 2021, this included the Dump Doula played by digital star Hannah Stocking.
Boomer Stoop, a TikTok-first format that uses songs, puppets, and comedy to address very modern day issues. Our “Pronouns” episode went viral, driving 2.2M organic views and an astounding 675K+ engagements.
We currently have 14 recurring digital series, and are constantly developing new concepts.
We acquire projects from comedians and creators that we believe in to help bring their projects to life and/or get exposure to Comedy Central’s large digital audience. Highlights from our acquired series include:
Office Ladies, a digital-first animated series based on The Office stars’ Angela Kinsey and Jenna Fischer’s podcast, which resulted in 2.15M series views and 10.9M minutes watched.
Momo’s Amerika, an animated comedy series focusing on the experiences of a Middle Eastern immigrant family.
In 2021, we finalized deals for 5 new acquired original animated series (to be launched in 2022)
Through our in-house Creators’ Initiative, we identify the future of comedy and bring these emerging comedians in-house to partner with our social creative team. In 2021, comedians and TikTok stars Andrea Lopez and Sahib Singh joined the team through this program.
Additionally, we have a steady stream of library IP and stand-up (often meme-ified for cultural resonance or edited into binge-worthy compilations), ongoing originals from both in-house and contracted creators, Twitch and YouTube streams, daily Twitter jokes in reaction to the trending news of the day, and bigger digital stunts to support our business priorities, including providing mental health education and resources for our audience in the wake of the pandemic.
The Comedy Central brand accounts brought in over 1.4 billion video views, 3.7 billion watch time minutes, and 43 million engagements on digital platforms in 2021, reaching 27 million social followers with a mix of digital-original series, repurposed show content, and acquisitions.
