Al Jazeera English YouTube (AJE YouTube) has grown by leaps and bounds over the past several years, with digital native video as one of the key drivers of our success. We closed out 2021 with 12M subscribers and a number of digital videos that garnered millions of views. We are constantly looking to make use of the platform’s native tools to further curate and deliver our award-winning digital and broadcast news as we continue to expand our reach and widen our audience base.
Our dedicated YouTube team work around the clock, publishing news content to our viewers at times when they are tuning in from their countries of origin.
When it comes to gender, we work diligently to engage more women, focusing on issues of interest to them – as evidenced by our growing body of work about women making strides in their sectors and courageously speaking truth to sexism and gender-based violence.
The success of our digital native content derives, in part, from our ability to resonate with and attract new audiences and best practices through which we’ve built a loyal global following. As always, we do this by telling the stories of real people living at the heart global issues. Those stories are delivered in short and longer documentary format, news and video explainers, with users always able to meaningfully interact with us through their likes, comments and shares. This engagement lets us know what our audience is thinking about the news we publish on a daily basis.
Al Jazeera English YouTube has grown by leaps and bounds over the past several years, with digital native video as one of the key drivers of our success. We closed out 2021 with 8.5M subscribers and digital native videos that garnered millions of views. We are constantly looking to make use of the platform’s native tools to further curate and deliver our award-winning digital and broadcast news as we continue to expand our reach and widen our audience base.
Our dedicated YouTube team work around the clock, publishing news content to our viewers at times when they are tuning in from their countries of origin.
When it comes to gender, we work diligently to engage more women, focusing on issues of interest to them – as evidenced by our growing body of work about women making strides in their sectors and courageously speaking truth to sexism and gender-based violence.
The success of our digital native content derives, in part, from our ability to resonate with and attract new audiences and best practices through which we’ve built a loyal global following. As always, we do this by telling the stories of real people living at the heart global issues. Those stories are delivered in short and longer documentary format, news and video explainers, with users always able to meaningfully interact with us through their likes, comments and shares. This engagement lets us know what our audience is thinking about the news we publish on a daily basis.
By creating and optimizing playlists, our channel became more organized, where we had the chance to group our videos into categories that can help viewers to find what they are looking for in a faster and easier way. Over the years, we’ve increasingly moved towards producing our own digital content to expand the discussion and analyze trending stories around the globe.
Our team’s optimization efforts have also paid off, with our videos consistently registering in the top of search results, bringing higher engagement and sharpening our performance. This combined with our focus on Trending Stories and videos has improved our reach and exposure. And our laser focus on and attention to video view velocity has helped us to promote, feature and cross-promote content to hack the YouTube algorithm, resulting in higher suggested videos and channel authority.
Another strategy has been the creative use of thumbnails to help us attract more viewers, by choosing an attractive picture with Al Jazeera’s unique frame and a short title that tells what our video is about, we can make these videos more professional and appealing at a glance.
Ever keen on encouraging our audience to watch more, we use cards and end screen features to promote related AJE content as people are watching. In this way, we can make sure to maintain the relevance and watch time of older videos, further exposing our audiences to some of the world’s best storytelling in news.
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Results
Milestones
