The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Adds Meme to Cart 🛒

Finalist in Meme

Objective

An ever-changing algorithm and a shift towards video-focused content meant that to drive engagement & relevancy, our meme strategy needed to evolve. Beyond static images, we wanted to reflect the way our audience was consuming content while keeping the essence of what made memes culturally relevant in the first place: authenticity, simplicity, humor, and relatability.

Strategy

STRATEGY

 

EXECUTION

Results

Media

Entrant Company / Organization Name

Target

Links

Entry Credits