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2021 NAHJ Ñ Awards

Entered in Remote Production

Objective

The NAHJ Ñ Awards recognizes exemplary news coverage that brings awareness to issues affecting Hispanic, Latino & Latinx communities, and honors outstanding contributions to an informed society. Administered by the National Association of Hispanic Journalists, the annual awards honors journalists in several categories including print/digital journalism, radio/online journalism, TV/online video journalism, and photography. There is also an opportunity to nominate student journalists. Two vanguard awards are presented for exceptional work in investigative journalism and coverage of civil rights and social justice for Latinos. The fully bilingual award program is as impressive and a valuable part of NAHJ’s efforts to highlight and push for fair coverage of Latinos across the globe.

Strategy

Presented by Toyota, the bilingual national awards show was live streamed on Telemundo & NBC social platforms and was co-hosted by Noticias Telemundo Anchor Julio Vaqueiro and NBC News Anchor and Correspondent Morgan Radford. Featured contributions by Latinx talent from Puerto Rico to Washington D.C., to the Coachella Valley included musical guests Jeidimar Rijos, Calma Carmona, and Raquel Sofía and actor Pepe Serna reciting a poetic tribute to farmworkers in America. Estuardo Rodriguez, President and CEO of the National American Latino Museum delivered remarks as well as NAHJ’s own National President Nora López and NAHJ Interim Executive Director Zita Arocha.

Results

The awards program administered by the national nonprofit complete with high-profile guests and musical acts garnered over a million impressions, nearly 40,000 engagements and over 8,000 viewers. Social distribution highlights included Telemundo, NBC News, NBC Latino, NPR Media, CBS News, NYTimes, palabra., USHCC,Farmworker Justice, Morgan Radford, Julio Vaqueiro and Congressman Joaquin Castro. 

Media

Video for 2021 NAHJ Ñ Awards

Entrant Company / Organization Name

Veritas Group, National Association of Hispanic Journalists

Links

Entry Credits