ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Wyndham Rewards Crisis Response Marketing

Finalist in Hospitality

Objective

Our mission is to make hotel travel possible for all, and that becomes especially important during times of uncertainty. We’re also proud to offer the most generous loyalty program in the hotel industry, rewarding millions of members for their loyalty to our 20 “by Wyndham” brands.

In 2020, due to rapidly evolving circumstances, it was critical to ensure our members felt peace of mind when it came to their Wyndham Rewards points & status. We knew we had the power to make a positive impact on millions of members by easing any worry about disruption to their travel plans in 2020. We wanted them to rest assured and know their membership with us would remain intact during this unprecedented time. 

It is important to us that we are communicating with members frequently and with pertinent, timely, and relevant information to alleviate any member concern and allow for more time to use rewards points and enjoy member status. We also focused on building trust and confidence with our members through elevated health and safety protocols.

Strategy

In 2020, we enhanced our loyalty program policies for our Wyndham Rewards members. First, we paused the expiration of Wyndham Rewards points for all members globally through the end of 2020. Second, we extended current Wyndham Rewards Member Levels (status) that was earned in 2019 for all members globally through the end of 2021. Lastly, we relaxed Member Level earning requirements to give members an opportunity to earn status for 40% fewer nights stayed (unlock member levels faster) and keep that status through the end of 2021. Additionally, for both non-members and members, we relaxed our cancellation policies for booking flexibility. 

In addition to policy changes, we offered all essential workers & first responders (#everydayheroes) an instant complimentary GOLD membership and a 15% discount at participating hotels by Wyndham. This offer was available to new and existing members. We were humbled to honor such a deserving group of individuals. Whether it be to visit loved ones, friends, or simply to get away—we wanted their future travel to be as special as it deserved to be.

And above all, the safety of our guests and team members around the world was a top priority. In parallel to these changes, in the U.S. and Canada we launched our “Count on Us” initiative to build confidence among Guests and support franchisees. This program was developed to further elevate health and safety protocols in the wake of COVID-19, shore up critical supplies for our franchisees and introduce new standards, training and guidelines grounded in guidance from the CDC. In addition, we expanded our partnership with Ecolab to require consistent use of EPA registered disinfectants in hotel guestrooms and public spaces.  

Results

Through our #everydayheroes campaign, we successfully engaged our target audience. 40% were new members, and of the existing members, nearly 20% had enrolled prior to 2019 – making this campaign successful in both enrolling new members and activating existing members. We also saw 27% of claimants go on to complete a stay using their 15% discount during the campaign.

Through our Unlock Member Levels Faster campaign, we increased the number of members in all status levels, giving them more benefits and improving their experiences during future stays. Month over month, we saw a 20% increase in members achieving the next level. The number of members who earned a new level was higher than the assumed decline in member level earns with less travel in 2020. This means more members earning more points on future stays – keeping them more engaged with the program in the years to come.

The Wyndham Rewards program was recognized for working to make the lives of travelers easier during this time of uncertainty. “Wyndham has had an excellent response to the coronavirus outbreak — it was one of the first to offer an elite status extension, and has even offered free elite status to essential workers. We’re happy to see that the hotel group has continued its response, even as we see signs of recovery in many locations around the world.” https://thepointsguy.com/news/wyndham-elite-status-requirements-cut/

Media

Produced by

Wyndham Hotels & Resorts

Links