ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

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Public Safety

Youth & Family

Environment

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

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Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

What's Going On Over There?

Finalist in Real Estate

Objective

Our goal was to continue to promote Apartments.com as the industry leader when it comes to renting. And to let renters know that when they are in need of a change, there is no better place to turn. But also, to create a campaign designed for social and the universal experience of renters spending a lot more time at home than usual.

Strategy

Our campaign played off one of the most relatable topics in renting: the timeless noisy neighbor question “What’s going on over there?!” And as it turns out, what’s going on over there is even weirder than imagined. 

 

Playing with the functionality of Instagram Stories, we turned neighboring story chapters into neighboring apartments and allowed users to “tap to see” what's causing the racket next door. We hook the user in the first frame with an odd, disembodied sound through the wall, and upon tapping, the camera moves through the wall to reveal the source. Each ad ends with the message that there’s an easy solve to noisy neighbors: a quick search on Apartments.com.

Results

This campaign launched during lockdown when an entire country of renters was unfortunately getting better acquainted with their noisy neighbors. It was something people related to before but became even more relevant than we could have ever expected. 

 

Running next to a sea of “in this current climate…” type of advertisements with a relatable and funny message that can be summed up concisely in a few quick frames, we were able to stand out in a good way. And taking the user directly through the wall from Brad Bellflower’s place with a simple click to the next frame, proved seamless and created an interactivity that pushed the way that we could play with the format of IG. 

 

We all have had horrible noisy neighbors, so we sent out a gentle reminder that if you need a better place, you can find a better place on Apartments.com, the most popular place to find a place. 

 

Media

Produced by

RPA Advertising, CoStar / Apartments.com

Links

Entry Credits