ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Coldwell Banker Achieves Rebranding Success with Collaborative Social Advertising

Finalist in Real Estate

Objective

Coldwell Banker has shown time and again to be a guiding and ever-lasting force in the real estate industry. The brand’s mission is to “empower their people to leave their mark on the world of real estate.” During the company’s rebrand rollout (code-named Project North Star), Coldwell Banker wanted a social advertising-focused rollout that empowered its agents and drove community connection, all while adhering to and promoting the new brand strategy.

Strategy Goals:

Coldwell Banker engaged Tiger Pistol through their parent company Realogy. Realogy offers Coldwell Banker access to Social Ad Engine, Tiger Pistol’s custom collaborative social advertising integration built on Realogy’s APIs for a white-labeled platform that Coldwell Banker agents could access easily via single sign-on.

Social Ad Engine provides agents with simple tools that allow them to purchase and publish a campaign in under three minutes to drive leads and agent brand awareness. The on-demand solution is mobile optimized and can be accessed, anywhere and anytime by agents.

Strategy

Tiger Pistol’s strategy brought the power of Coldwell Banker's new branding to the local level to allow for agent personalization while continuing to maintain the integrity of the brand. Agent Branding Campaigns were designed to allow agents and brokerages to build local brand awareness and share a voice for themselves/their brokerage.

Social Ad Engine was purpose-built by Tiger Pistol for real estate agents, created to save time with smart automation and to generate real business results with high-performing Facebook and Instagram campaigns. Coldwell Banker provided Tiger Pistol with their rebrand assets so Tiger Pistol could build agent branding campaign templates that allow agents to customize - editing copy where Coldwell Banker allows, selecting images or video assets from the library provided, and defining their targeting. Agents could then access their Social Ad Engine account to browse, select, customize, and publish their desired template. Social Ad Engine helped bring that branding message to the market where it matters; delivering home buying resources on social, where home buyers and sellers are spending their time.

Social Ad Engine’s power lies in the ability for agents to publish high-performing Facebook and Instagram campaigns directly from their own agent-branded Facebook Page. While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads or brand themselves. Social Ad Engine leverages the most relevant Facebook Ads Objectives to drive the results that matter, making it easy for the agent to launch the ad with little knowledge of Facebook ads. Additionally, every campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome.

Through collaborative social advertising, agents are able to reach more potential homebuyers, and Coldwell Banker is able to increase their brand awareness by reaching deeply into local communities. By implementing Social Ad Engine, agents are able to personalize best practice Facebook and Instagram campaigns in less than 3 minutes and track the performance of their campaigns in real time. Promoting with Social Ad Engine also includes Coldwell Banker branded and legally approved Seller Reports to showcase to clients. Through Social Ad Engine, agents spend less time finding clients and more time working with interested homebuyers.

 

Results

Social Ad Engine’s collaborative social advertising approach increased brand awareness, agent awareness, agent website traffic, and lead generation, all while significantly decreasing the cost of advertising and maintaining the integrity of Coldwell Banker’s rebrand. Real estate is a highly competitive industry, with agents moving to new brokerages based on which offers the best tools and products to set them up for success. This makes agent recruitment and retention an industry-wide issue. The platform solves the industry’s agent recruitment and retention problem by offering easy-to-use, technology with support services.

Benefits:

Performance Metrics:

“Social Ad Engine enables us to collaborate with and support our agents like never before. The platform allows our brand to reach into communities through our agents, who understand the distinct dialect of their local neighborhoods.”

- CMO, Coldwell Banker

Media

Produced by

Tiger Pistol, Coldwell Banker

Entry Credits