ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MTV's Jam Sessions

Finalist in Instagram Live

Objective

As part of an immediate need for continuing social programming in lieu of the shut down of productions affected by Covid-19, the MTV social team concepted the ongoing series, IG Live Jam Sessions to provide a first of its kind live music performance experience. Serving as a unique platform for artists, both upcoming and established, Jam Sessions allows for intimate concerts for everyone to enjoy from the comfort and safety of their own homes and spaces. With live music events currently on hold in their traditional settings, Jam Sessions provides an outlet for those seeking the live music experience. Unlike live music performances, however, fans are able to engage directly with the artists on the platform creating an even more unique experience. The Live series serves as an outlet for the musicians and fans alike in this year where live entertainment experiences are increasingly limited. Fan and talent engagement, creating music-first formats and growing our social audience were the three goals our team was able to achieve this year because of original initiatives such as Jam Sessions.

 

 

 

 

 

 

Strategy

Our IG Live Jam Sessions is a joint effort between the MTV brand social and music talent teams working together to book a variety of artists to feature on our platform and at times, introduce to our audience. What started off as featuring rising talent, we have since expanded the roster to serve an even wider audience including artists featured on the global pop charts. Artists featured on Jam Sessions include names such as Young M.A, Zara Larsson, Dinah Jane of Fifth Harmony, Tori Kelly and All Time Low just to name a few.

 

The artists’ performances and set time are announced in lead up and once live often range between 10 minutes to 30 minutes. For those not able to have joined in on the live, we immediately post the unedited performance onto our feeds via IGTV’s for an on demand opportunity and allow for our artists’ to share the performance on their personal accounts as well.

Results

The franchise, of which there has been an incredible 100+ remote productions and counting, has been so successful that Taylor Swift herself recognized it and co- signed the performance of Olivia Rodrigo. The story was even picked up by multiple publications including Teen Vogue, Just Jared and Headline Planet. One of our most insightful results was reaching new audiences and demographics on our instagram platform within the Latinx community. We introduced Latin pop star Tini to our social audience who performed the first ever all in Spanish Jam Session. This performance proved to reach new audiences on our platform as our now highest performing JamSession with over 24k live views. We gained an additional 20-30k followers immediately following her performance on IG alone. Our highest on-demand session via IGTV was CNCO with 335k views. The weekly series continues to attract the attention of performers and has become one of our most popular music-first franchises this year.

Media

Produced by

ViacomCBS

Links

Entry Credits