ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Move the Sticks 360 Series

Finalist in Podcast Mini Series

Objective

Released as audio shows between April 2 – April 16, 2020, The Move the Sticks 360 Series brings the stories of top incoming NFL rookies to life through interviews with the athletes and the people who know them best. Our objective was to introduce players whom we expect to be the future of the NFL to our audience in a way that casual and hardcore fans alike would enjoy. This year, the series focused on incoming quarterbacks Joe Burrow (video/audio), Tua Tagovailoa (video/audio) and Justin Herbert (video/audio).

Successful execution of this series reached an audience with a wide variety of interests, which is why our team provided a full breakdown of many aspects of each featured player’s life. The series discussed the X’s and O’s of the football, life hardships, family stories and how the players became elite NFL prospects.

Strategy

Each year, our internal fan segmentation survey illustrates fans’ increasing interest in individual players over teams. In addition, football fans have shown an increasingly large interest in getting to know players off the field. Introducing young stars to NFL fans before they are even drafted by a team helps those fans build a lasting connection that will flourish regardless of where the player lands.

 

Collecting the 21 interviews used in this series helped us to create a blueprint for content creation at the initial onset of the COVID-19 pandemic. Beginning the project with a budget only a fraction of that of a traditional NFL profile or documentary show, our team began the process before the national shutdown by shooting interviews on DSLR cameras at the NFL Combine in Indianapolis and Justin Herbert’s pro day in Eugene, Oregon.

 

Once the pandemic hit, our team was forced to completely re-evaluate our production strategy in a work-from-home environment. Quickly discovering and utilizing StreamYard and vMix video/audio recording technology, our team resumed producing content before many other branches of NFL Media. Soon, we had gathered a wide selection of commentary from our featured subjects’ families, as well as coaches and teammates whose relationships with the subjects dated back to the players’ high school days.

 

NFL Media’s multichannel media portfolio and the large social media platforms of Daniel Jeremiah and Bucky Brooks are key components of our distribution. Each of the 360 podcasts was cut into extended video shows released on NFL.com, NFL Mobile and YouTube, while short bites were shared on social media.

 

The Move the Sticks 360 shows were also produced for linear television distribution. The video shows first debuted on the NFL Network during the week leading up to the 2020 NFL Draft. Following the success of these offerings, the shows were repackaged into post-draft versions of the 360 television shows, including reaction from draft night as well as additional analysis that focused Joe Burrow, Tua Tagovailoa and Justin Herbert’s fit with their respective teams. All of these elements directed users to the long-form Move the Sticks 360 podcasts that provide fans with complete, immersive experiences. With virtually all other sports cancelled at the time, the Move the Sticks 360 series sparked sports fans’ interest in the NFL stars of tomorrow.

Results

Anchored by the highly regarded 360 miniseries, the Move the Sticks Podcast recorded 77% more listens in April 2020 than it had in April 2019. The 360 Series preceded an NFL Draft that broke several records in digital and linear consumption alike. In addition, the Move the Sticks 360 series helped to inspire the remote production practices that were used in several work-from-home show executions throughout the remainder of 2020 and into 2021.

Media

Produced by

NFL Media

Links

Entry Credits