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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

In The Know Bowl

Finalist in Live Event Coverage

Objective

The objective of the event was to drive impressions and video views to the In The Know site. 

Strategy

Verizon Media partnered with Activision-Blizzard (a major video game holding company known for franchises like World of Warcraft, Call of Duty, Candy Crush and more) to launch the inaugural In The Know Bowl, a live Call of Duty gaming event held on January 31 over Super Bowl weekend. We paired some of the world’s best e-sports players with top athletes, creating a direct connection with Gen Z gamers and bringing culture and content together in an exciting new way. The event firmly established In The Know and Verizon Media’s position within the multi-billion dollar e-sports industry and demonstrated how quickly our team can make a unique impact on  this important market.

Results

The activation was attended live by over 300 VIPs during the 5-hour event in the heart of Miami’s Wynwood Art District. The competition was distributed across In The Know social channels, Verizon Media O&O, and e-sports partners’ social channels, and drove over 16M video views across platforms, blowing past our goal of 250 attendees and 10M video views for the event.

We received overwhelmingly positive feedback during the event from the e-sports players, with one game-player’s manager saying: “This was better than Twitch’s Streamer Bowl with Fortnite — way more creative and stylized, and way more energy.”  The event was covered by more than 13 press outlets, including ESPN. 

Media

Produced by

In The Know

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!