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From the 13th Annual Shorty Awards

Honda The Chase / Type-R

Finalist in Instagram Video


The client’s goal was to showcase the performance and engineering of the Type R in a relevant way to the social media audience. 

Strategy and Execution

We partnered with the social-wizard and director - Ari Fararooy - to create a mechanical predator that could challenge Honda’s fastest model. The choice of the opponent strategically engaged both the Type R and gaming fans. On Instagram, we released a three-video series. In each of them, the steel-eating creature morphs into a faster version of itself. The videos were crafted to play in a loop, to mesmerize and stop scrollers in their tracks. On YT, the long-form told full story.


The campaign had a significant impact on our social media impressions. From a strictly organic perspective, it resulted in over 650,000 views, 1,500 comments and across YouTube, Instagram and Facebook, positioning the Civic Type R as the top performance vehicle from the Honda lineup. 


Video for Honda The Chase / Type-R

Entrant Company / Organization Name

RPA Advertising, American Honda Motor Co., Inc.


Entry Credits