The client’s goal was to showcase the performance and engineering of the Type R in a relevant way to the social media audience.
We partnered with the social-wizard and director - Ari Fararooy - to create a mechanical predator that could challenge Honda’s fastest model. The choice of the opponent strategically engaged both the Type R and gaming fans. On Instagram, we released a three-video series. In each of them, the steel-eating creature morphs into a faster version of itself. The videos were crafted to play in a loop, to mesmerize and stop scrollers in their tracks. On YT, the long-form told full story.
The campaign had a significant impact on our social media impressions. From a strictly organic perspective, it resulted in over 650,000 views, 1,500 comments and across YouTube, Instagram and Facebook, positioning the Civic Type R as the top performance vehicle from the Honda lineup.