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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Honda The Chase / Type-R

Finalist in Instagram Video

Objective

The client’s goal was to showcase the performance and engineering of the Type R in a relevant way to the social media audience. 

Strategy

We partnered with the social-wizard and director - Ari Fararooy - to create a mechanical predator that could challenge Honda’s fastest model. The choice of the opponent strategically engaged both the Type R and gaming fans. On Instagram, we released a three-video series. In each of them, the steel-eating creature morphs into a faster version of itself. The videos were crafted to play in a loop, to mesmerize and stop scrollers in their tracks. On YT, the long-form told full story.

Results

The campaign had a significant impact on our social media impressions. From a strictly organic perspective, it resulted in over 650,000 views, 1,500 comments and across YouTube, Instagram and Facebook, positioning the Civic Type R as the top performance vehicle from the Honda lineup. 

Media

Video for Honda The Chase / Type-R

Produced by

RPA Advertising, American Honda Motor Co., Inc.

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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