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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

E! News' The Rundown

Finalist in Snapchat Presence

Objective

The Rundown on Snapchat delivers the most relevant celebrity news stories to our audience in a unique and entertaining way.  It tells the story beneath the headlines in a fast-paced, snack-sized format. In our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn’t seen before. We understand our audience has a variety of entertainment news options at their fingertips and we strive to give them a unique point of view worth coming back to three times per week.

Strategy

The Rundown’s motto is “All the pop culture you can fit in your phone screen.”  The vertical video format engages viewers – allowing the audience to feel as though they’re listening to their super-informed best friend rather than a talking head.  The content is energetic and engaging, incorporating quick cuts and motion graphics.  The show also embraces the language of internet culture (including memes and GIFs). Due to COVID-19 stay at home orders, we faced the challenge of pivoting to a work from home production. We were able to make the transition seamlessly, producing everything virtually, including celebrity interviews and branded integrations. To film herself at home, our host Erin Lim took on the additional roles of Director of Photography, Audio Operator, and Set Designer. Additionally, with the protests taking place across the country over the summer, we faced the challenge of covering social justice issues in conjunction with our traditional content. We were proud to take a stance on issues that mattered and our success in doing so was reflected by appreciation from our audience.

Results

We have built a viewership of 19 million unique views per month. We’ve successfully and confidently spread the E! News brand to the Snapchat audience and continue to do so. Throughout 2020, we also teamed up with several brands for integrated content including McDonald’s, AT&T, Samsung, and many more. During our time as a work from home production, we passed the benchmark of 500 total episodes, and to this date, we’ve produced over 100 episodes entirely from home.

Media

Produced by

E! Entertainment

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!