ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

BIGO's AI-powered CMS system used to safeguard platform and empower users

Finalist in Artificial Intelligence

Objective

Since 2016, Bigo Live – a live-streaming app, providing real-time user-generated content – has aimed to unite global communities. Targeting a Gen-Z and Millennial audience and with users in >150 countries, users can share life moments and showcase talents. Fans show support by sending real-time, virtual gifts, which can be converted into real money, allowing broadcasters to earn an income through content production – providing much-needed economic support during a pandemic. 
Integrated into the app is a sophisticated Content Management System, powered by AI.

The purpose of the AI CMS is to ensure that users, both content creators and viewers alike will not be subjected to questionable and offensive content in video, audio and visual. Including but not limited to violence, sexual insinuation, hate speech, and other potentially offensive material. 

Other than curating the content, the AI powers a highly engaging and interactive feature that allows users to animate and bring to life their broadcasts. This is achieved through stickers, magic effects, and other fun elements that can be activated both by the viewer and content creator via the platform. 

Strategy

BIGO's strategy is to use the founding AI system to facilitate the transmission of content in a safe and family-friendly environment. This is achieved with a strong team of AI scientists and engineers whom we hire from all around the world. 

In order to facilitate the flow of talent, BIGO's Technical Team are able to:

In addition to our AI system, BIGO has also committed to investing over $100m into key regions to help uplift the standard of digitisation and close the gap for these regions in the area of AI and technology. 

Results

This technology provides users with a safe, trusted online platform environment, by:

Bigo Live is proud to be: 

Media

Video for BIGO's AI-powered CMS system used to safeguard platform and empower users

Produced by

BIGO Technology Pte Ltd

Links