5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards

World Government Summit

Finalist in Live Event Coverage

About this entry

Why does this entry deserve to win?

Our strategy was built around bespoke content focusing on key topics shaping humanity; communicating 7 key themes and the future of,

 

The main platforms utilised were Instagram, Twitter, Facebook, Linkedin, Youtube and Whatsapp. There were 2 key phases, pre-event and during-event. 

 

Pre-event

 

We started with the release of the promo video, asking a key question - what is our shared future? (https://www.instagram.com/p/BtYSg-4B-F6/). 

 

This was followed by the theme introduction videos, which were supplemented by GIFs and Images. (Health and wellbeing theme example - https://www.instagram.com/p/Btaf9CIh63c/, https://www.instagram.com/p/BtaeH6YhO3f/, https://www.instagram.com/p/BtaYuhXhZdJ/)

 

The Forum introduction videos delved into the key forums and sessions of the summit. (https://www.instagram.com/p/BtqIkeThjDs/)

 

The partner videos highlighted the key strategic partners (https://www.instagram.com/p/BtTYT9jBsqO/)

 

The speaker videos were used to build up hype for the key speakers at the summit (https://www.instagram.com/p/BtlgZVdhcRl/)

 

There were 3 guest countries who were the highlight of WGS 2019, Costa Rica for their sustainability efforts (https://www.instagram.com/p/BtWF2CIhDtM/), Rwanda for their nation-building success (https://www.instagram.com/p/BtWF2CIhDtM/) and Estonia for their Digital Governance Revolution (https://www.instagram.com/p/BtWKrHfh86x/)


 

During-event

 

The event was broadcasted live via the WGS youtube channel, as well as through Facebook Live, bringing in 68.2k viewers.

 

Speaker interviews were done in a unique way, to reflect the prestige of the Summit - https://www.instagram.com/p/Bv1jR3uhNx2/

 

Live tweets were done to keep our followers updated on key highlights from each session

 

Conceptual content was used to showcase the themes in a unique and eye-catching way - https://www.instagram.com/p/Btu2SbJhVYs/

 

Vertical content extended the organic reach of our pages via IG stories and Snapchat - https://www.instagram.com/stories/highlights/17957666620232401/

 

Session bytes were showcased via video snippets (https://www.instagram.com/p/BtxduAEBqtC/) and VO snippets (https://www.instagram.com/p/BtxdmioBWtR/)

 

Highlights of the key forums from the event gave our audience an insight into their proceedings (https://www.instagram.com/p/BtyLGE0h7ES/)

 

Results

The event coverage was a huge success, below are some of the key statistics from across all platforms,

Twitter results

Instagram results

Facebook results

YouTube results

Snapchat filter results

Livestream results

Produced by

SOCIALEYEZ, World Government Summit

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!