Driving event awareness and user engagement on all World Government Summit content
Raising awareness on all event topics and key speakers
Driving traffic to the World Government Summit official website
Establishing the World Government Summit as a thought leader across various themes and topics
Our strategy was built around bespoke content focusing on key topics shaping humanity; communicating 7 key themes and the future of,
Health and wellbeing
Trade and global collaboration
Media and communication
Education and job markets
Environment and climate change
Individuals, society and politics
Technology and Governance
The main platforms utilised were Instagram, Twitter, Facebook, Linkedin, Youtube and Whatsapp. There were 2 key phases, pre-event and during-event.
Pre-event
Promo Video
Theme Introduction Videos
Forum Introduction Videos
Partner Videos
Speaker Videos
Guest Country Videos
We started with the release of the promo video, asking a key question - what is our shared future? (https://www.instagram.com/p/BtYSg-4B-F6/).
This was followed by the theme introduction videos, which were supplemented by GIFs and Images. (Health and wellbeing theme example - https://www.instagram.com/p/Btaf9CIh63c/, https://www.instagram.com/p/BtaeH6YhO3f/, https://www.instagram.com/p/BtaYuhXhZdJ/)
The Forum introduction videos delved into the key forums and sessions of the summit. (https://www.instagram.com/p/BtqIkeThjDs/)
The partner videos highlighted the key strategic partners (https://www.instagram.com/p/BtTYT9jBsqO/)
The speaker videos were used to build up hype for the key speakers at the summit (https://www.instagram.com/p/BtlgZVdhcRl/)
There were 3 guest countries who were the highlight of WGS 2019, Costa Rica for their sustainability efforts (https://www.instagram.com/p/BtWF2CIhDtM/), Rwanda for their nation-building success (https://www.instagram.com/p/BtWF2CIhDtM/) and Estonia for their Digital Governance Revolution (https://www.instagram.com/p/BtWKrHfh86x/)
During-event
Live Broadcasting
Speaker Interviews
Live Tweets
Conceptual Videos/Content
Vertical Content
Session Bites & V/O
Forum Content
The event was broadcasted live via the WGS youtube channel, as well as through Facebook Live, bringing in 68.2k viewers.
Speaker interviews were done in a unique way, to reflect the prestige of the Summit - https://www.instagram.com/p/Bv1jR3uhNx2/
Live tweets were done to keep our followers updated on key highlights from each session
Conceptual content was used to showcase the themes in a unique and eye-catching way - https://www.instagram.com/p/Btu2SbJhVYs/
Vertical content extended the organic reach of our pages via IG stories and Snapchat - https://www.instagram.com/stories/highlights/17957666620232401/
Session bytes were showcased via video snippets (https://www.instagram.com/p/BtxduAEBqtC/) and VO snippets (https://www.instagram.com/p/BtxdmioBWtR/)
Highlights of the key forums from the event gave our audience an insight into their proceedings (https://www.instagram.com/p/BtyLGE0h7ES/)
The event coverage was a huge success, below are some of the key statistics from across all platforms,
2.21 billion hashtag impressions and 175 million reach for #WorldGovernmentSummit in Arabic and English
14 million video views
300k website clicks
68.2k live stream attendees
5 million engagements across all content
71 million people reached in the G7 and Guest countries (Costa Rica, Estonia, Rwanda)
Twitter results
Instagram results
Facebook results
YouTube results
Snapchat filter results
Livestream results