ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

World Government Summit

Finalist in Live Event Coverage

About this entry

Why does this entry deserve to win?

Our strategy was built around bespoke content focusing on key topics shaping humanity; communicating 7 key themes and the future of,

 

The main platforms utilised were Instagram, Twitter, Facebook, Linkedin, Youtube and Whatsapp. There were 2 key phases, pre-event and during-event. 

 

Pre-event

 

We started with the release of the promo video, asking a key question - what is our shared future? (https://www.instagram.com/p/BtYSg-4B-F6/). 

 

This was followed by the theme introduction videos, which were supplemented by GIFs and Images. (Health and wellbeing theme example - https://www.instagram.com/p/Btaf9CIh63c/, https://www.instagram.com/p/BtaeH6YhO3f/, https://www.instagram.com/p/BtaYuhXhZdJ/)

 

The Forum introduction videos delved into the key forums and sessions of the summit. (https://www.instagram.com/p/BtqIkeThjDs/)

 

The partner videos highlighted the key strategic partners (https://www.instagram.com/p/BtTYT9jBsqO/)

 

The speaker videos were used to build up hype for the key speakers at the summit (https://www.instagram.com/p/BtlgZVdhcRl/)

 

There were 3 guest countries who were the highlight of WGS 2019, Costa Rica for their sustainability efforts (https://www.instagram.com/p/BtWF2CIhDtM/), Rwanda for their nation-building success (https://www.instagram.com/p/BtWF2CIhDtM/) and Estonia for their Digital Governance Revolution (https://www.instagram.com/p/BtWKrHfh86x/)


 

During-event

 

The event was broadcasted live via the WGS youtube channel, as well as through Facebook Live, bringing in 68.2k viewers.

 

Speaker interviews were done in a unique way, to reflect the prestige of the Summit - https://www.instagram.com/p/Bv1jR3uhNx2/

 

Live tweets were done to keep our followers updated on key highlights from each session

 

Conceptual content was used to showcase the themes in a unique and eye-catching way - https://www.instagram.com/p/Btu2SbJhVYs/

 

Vertical content extended the organic reach of our pages via IG stories and Snapchat - https://www.instagram.com/stories/highlights/17957666620232401/

 

Session bytes were showcased via video snippets (https://www.instagram.com/p/BtxduAEBqtC/) and VO snippets (https://www.instagram.com/p/BtxdmioBWtR/)

 

Highlights of the key forums from the event gave our audience an insight into their proceedings (https://www.instagram.com/p/BtyLGE0h7ES/)

 

Results

The event coverage was a huge success, below are some of the key statistics from across all platforms,

Twitter results

Instagram results

Facebook results

YouTube results

Snapchat filter results

Livestream results

Produced by

SOCIALEYEZ, World Government Summit

Entry Credits