ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

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Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Chatbots

Contests

Gamification

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Integrated Experiences

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Television

Real Time Response

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User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

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PR Team

Production Team

Research Team

Sales Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

ONCE UPON A TIME IN HOLLYWOOD 1969 Experience

Finalist in Entertainment Apps, Location-Based Experience

About this entry

1969 changed everything. To celebrate Quentin Tarantino’s 9th film “Once Upon a Time in Hollywood” and dive deeper into the historical moments that inspired the film, Sony Pictures transported moviegoers back to Los Angeles in 1969 through an interactive out-of-home experience and website to explore the dramatic events, iconic locations, and the cultural shocks that shaped life Once Upon a Time… in Hollywood.

Why does this entry deserve to win?

The website www.onceuponatimein1969.com features an interactive timeline where users pivot between film footage to mini-documentaries (featuring rarely-seen Getty archival imagery) covering the exciting and riveting history of Los Angeles — from riots on the Sunset Strip to the rise of rock ’n roll countercultural to America’s love affair with Westerns. An interactive Hollywood map offers an alternate way to navigate the experience and explore the celebrities, locations, and revolutionary events of 1969.

The website also features an AR experience (powered by Google's Cloud Vision) that encourages fans to interact with movie billboards and iconic Hollywood locations to unlock exclusive content on your mobile device. 

Through the film’s social media handles and local content creators, “Once Upon a Time in Hollywood” encouraged fans to visit the iconic Hollywood locations to get the stories behind Quentin Tarantino’s 9th film. These locations included Musso & Frank Grill, Cinerama Dome, Whisky-a-Go-Go, The Comedy Store, Griffith Park Observatory, The Regency Bruin Westwood, and Gower Gulch.

Results

The website received both local and national press pickup. 70 social creators explored the streets of Hollywood to use the location-based AR feature driving fan engagement to the site, creating over 100 pieces of content that generated a reach of over 4 million impressions. Social posts from the film's movie handles reached 600,000 people across Facebook, Twitter, and Instagram. This experience leveraged 400 images and videos sourced from Getty Images’ archive to transport fans back to 1969 and immerse them into Quentin Tarantino’s world.

Media

Video for ONCE UPON A TIME IN HOLLYWOOD 1969 Experience

Produced by

Sony Pictures Entertainment

Links