1969 changed everything. To celebrate Quentin Tarantino’s 9th film “Once Upon a Time in Hollywood” and dive deeper into the historical moments that inspired the film, Sony Pictures transported moviegoers back to Los Angeles in 1969 through an interactive out-of-home experience and website to explore the dramatic events, iconic locations, and the cultural shocks that shaped life Once Upon a Time… in Hollywood.
The website www.onceuponatimein1969.com features an interactive timeline where users pivot between film footage to mini-documentaries (featuring rarely-seen Getty archival imagery) covering the exciting and riveting history of Los Angeles — from riots on the Sunset Strip to the rise of rock ’n roll countercultural to America’s love affair with Westerns. An interactive Hollywood map offers an alternate way to navigate the experience and explore the celebrities, locations, and revolutionary events of 1969.
The website also features an AR experience (powered by Google's Cloud Vision) that encourages fans to interact with movie billboards and iconic Hollywood locations to unlock exclusive content on your mobile device.
Through the film’s social media handles and local content creators, “Once Upon a Time in Hollywood” encouraged fans to visit the iconic Hollywood locations to get the stories behind Quentin Tarantino’s 9th film. These locations included Musso & Frank Grill, Cinerama Dome, Whisky-a-Go-Go, The Comedy Store, Griffith Park Observatory, The Regency Bruin Westwood, and Gower Gulch.
The website received both local and national press pickup. 70 social creators explored the streets of Hollywood to use the location-based AR feature driving fan engagement to the site, creating over 100 pieces of content that generated a reach of over 4 million impressions. Social posts from the film's movie handles reached 600,000 people across Facebook, Twitter, and Instagram. This experience leveraged 400 images and videos sourced from Getty Images’ archive to transport fans back to 1969 and immerse them into Quentin Tarantino’s world.
