WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Oasis of the Seas 360°

Finalist in 360 Video

Objective

Beyond the first of its class, Oasis of the Seas was also the ship that launched a vacation revolution – rocking the cruise industry as the original gamechanger in 2009.

One decade and a $165 million-dollar revitalization later, she’s changing the game again with all-new adventures and more ways to play than ever before.

To celebrate, we aspired to curate a first-in-class experience that showcases the newly amplified Oasis of the Seas’ stunning before and after transformation.

Strategy

Our biggest Royal Amplified ever, it was essential for us to showcase the scale and magnitude of what a $165 million-dollar makeover looks like. (Think all-new venues, a pool deck revitalization, and the installation of the tallest slide at sea – to name a few.)

So, what better way for our audience to explore every angle of the Oasis of the Seas’ stunning transformation than 360º video?

Here’s where it gets tricky. Our in-house production crew had to establish the new venues by capturing the before and after’s from the exact same point, but we didn’t have 360° footage of the ship’s pre-amplification state – and the amplification hadn’t happened yet.

To solve for this, our team captured 360° video on the ship three months apart – pre and post-amplification – using reference photos, renderings, and plenty of measuring tape to lock off exact points throughout the ship and film at the same time of day in order to replicate the shots seamlessly back to back.

Then, in post-production with the help of motion-graphics magic, the team stenciled out the main features inside the ‘before’ footage and used an effects transition to pop into the ‘after’.

Oasis of the Seas was then ready for the reveal she deserved.

Results

Oasis of the Seas 360° was the best performing 360° video of 2019 on Royal Caribbean’s YouTube channel, generating 5X more views than average and 8X more subscribers compared to our average fan growth per video.

Source: YouTube Analytics, Organic Video Performance Only

Media

Video for Oasis of the Seas 360°

Produced by

Royal Caribbean International

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.