ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

NYC Care, UNLOCK Health Care Access with Dignity and Respect

Finalist in Health & Medical

About this entry

NYC Care is a new health care access program by NYC Health and Hospitals that offer services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care is part of NYC's “Guaranteed Care” plan, the largest municipal initiative in the nation to ensure health care for every person in ou city regardless of immigration status and ability to pay. 

With NYC Care, members get a membership card that gives them access to a primary care doctor or nurse and 24/7customer service and low-cost medications. Members have access to primary and preventive care such as routine screening and examinations and specialty care such as cardiology, gastroenterology, vision care and prenatal care.  

Our Health and Medical multiplatform campaign has the goal of encouraging eligible New Yorkers to enroll in NYC Care guided by the following 3 narrative pillars: 

-With NYC Care, people who have long been denied access to health care can finally UNLOCK that access, no matter where they were born or how much money they have. 

-With NYC Care, people who have not had any or not reliable access to health care are empowered to be in control of their health by taking care of any issue early and avoid relying on the emergency room for care. 

-No one gets better simply because they have aninsurance card. People get better because they are cared for by a thoughtful and compassionate team of care providers which is what NYC Care guarantees. 

Why does this entry deserve to win?

By studying and assesing the demographics of hard-to-reach people who can potentially benefit from NYC Care (undocumented immigrants and very-low income people), we designed multi-platform borough wide specific campaign composed of several mini-local campaigns in target neighborhood of every borough with high incidence of New Yorkers eligible for the program.  

The campaign's family of creative ads was inspired by the notion that many New Yorkers have long being denied the health care they need and deserve to live healthy and productive lives:

Our multiplatform social good campaign was designed to run in phases, aligned with the launch of the program borough by borough from August, 2019 till December, 2020. The campaign first launched in the Bronx on August 1, 2019 and it will run citywide by the end of 2020. The campaing is comprised of multilingual advertisements placed in diverse and dynamic platforms: 

Additionally, the advertisement campaign is supported by a few reinforcing elements: 

Results

Since the website launched on Aug. 1, 2019, it has posted more than 310,000 views and more than 88,000 visits.

Aug. 1, 2019 posted the best results for a single day with 10,681 page views and 2,117 visits.

 Member enrollment numbers have exceeded expectations: 13,000 in 6 months (goal was 10,000 members in 6 months) have made over 27,000 primary care appointments and had over 14,000 prescriptions filled.

A life-changing experience for many: 

  • "I was able to get a refill for my prescription on a Friday evening and avoided having to go to the emergency department over the weekend."
  • "I could resume my regular medical treatment after I couldn't cover the cost of premiums, lost my insurance and had to stop seeing my doctor."
  • "As an undocumented immigrant, having access to health care after 2 years without it, meant for me to be able to stay and work in this city to support my teenage daughter. 

Metrics (1st Bronx Phase, August-October 2019)

Social: 11,542,476 paid impressions and 64,818 engagements. 

 

Media

Video for NYC Care, UNLOCK Health Care Access with Dignity and Respect

Produced by

NYC Health + Hospitals, Multimedia Solutions

Links

Entry Credits