WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

In the Now

Finalist in Facebook Presence

Objective

In 2019 we sought to revolutionize our approach to quality Facebook content: To refine and hone our mission; to have as many of our videos as possible served to Facebook Watch; to monetize as many of our published videos as possible; to maintain high engagement at a very volatile time on Facebook.

Strategy

In short: post less, do more. We increased our ratio of 3-minute videos to close to 90%, and stopped producing videos for Facebook that were under 1 minute. We now exclusively post vertical videos to amplify our reach and accessibility on Facebook Watch. We stopped creating clickbait videos that didn’t fit our mission, and we invested heavily in better social storytelling to increase our retention rates.

Results

Across the board our numbers improved dramatically as we published fewer, better posts. More than 60% of our top performing videos in 2019 were 3 minutes in length or longer. In the Now grew by half a billion views on Facebook in 2019, and our Facebook following increased by 10% in the same period. The majority of our posts also continue to demonstrate extraordinary retention rates of over 50%.

Media

Produced by

Maffick

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.