The United States is in a pretty weird place politically right now. Good Luck America’s mission is to help its “cord-cutter” skewed audience make sense of a turbulent time in American politics.
Good Luck America is a Snapchat US politics news show hosted by Peter Hamby. Snap Inc. launched GLA in January 2016, and has leveraged the show as a laboratory to develop best practices for TV-style storytelling on Snapchat, including: close framing, quick punch-ins, full-screen vertical shots, fast pacing and highly visual elements. In 2019 Hamby and team released 120 vlog style episodes, painted with bi-partisan sarcasm that give the show’s primarily young adult audience a trusted friend in their phone who dissects daily politics into easy to watch 3-5 minute episodes.
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