ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Goalcast - Life Stories

Finalist in News & Media

About this entry

As the media landscape crumbles under the rampant deluge of fake news, doomsaying prognostication and insipid sensationalism, Goalcast bravely stands against the tide, harnessing the power of social media to do good and bring life-changing inspirational current events to millions of people around the world. 

Goalcast creates timely, cutting-edge celebrity news with a twist - finding the good-hearted in all the glitter, the inspiration in the celebrations, the human in the megastar. By juxtaposing breaking news with the hard-fought struggles and courageous victories of a celebrity’s real biography, these compelling narratives are driven by relentless energy to inspire its viewers. 

Think PEOPLE magazine, but instead of “Sexiest Man Alive”, we’re in the business of “Most Inspiring Person”. Forget about the “Best & Worst Dressed” list, we are light on the ‘sensational’, heavy on the inspirational. With each story, we hope to move our audience into living the life they’ve always dreamed of. 

Why does this entry deserve to win?

Re-invigorating industry standards for our current media landscape, Goalcast makes news the way people want - snackable, shareable AND inspirational - bringing authentic storytelling aimed to empower individuals to take ownership and action of their lives. Through the power of engaging and timely storytelling, we help our audience find the courage to dream and the power to change. 

We believe to create meaningful, engaging content, a story must be positive, inspiring and be told properly. We have the expertise to draw out and craft the most compelling stories on social media, which enables us to form deep bonds with our audience. 

Results

Goalcast Life Stories initiative is posted on Facebook and Youtube. With daily views of over 10M/day and above-average engagement, we inspire millions all over the world every day. 

The Truth Behind Harry & Meghan's Life-Changing Decision

Statistique specific video

Kevin Hart/Tiffany Haddish Video:

This video was scripted in a way that highlights a well-known celebrity’s struggle and her journey to overcome what seemed like insurmountable odds.

Statistique specific video

Media

Video for Goalcast - Life Stories

Produced by

Goalcast

Links