ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

ellentube app

Finalist in Entertainment Apps

About this entry

For 17 seasons, "The Ellen DeGeneres Show" has been a reliable retreat for viewers all over the world to encounter heartwarming stories, comedic moments, and relatable guests that can stay with you forever. Ellen’s successful television franchise extends into the digital space with Ellen Digital Network, and ellentube serves as a homebase for that same content viewers enjoy and seek the other 23 hours of the day.

Like the on-air show, the goal of ellentube is to make people laugh, touch people’s hearts, and see a piece of themselves in every moment that we share. At its core, ellentube is focused on telling stories that are funny, kind, and authentic - all values that are reflected in the content seen across the app. 

ellentube strives to be the go-to destination for all audiences, serving as a welcoming community for people of all backgrounds. Whether users are dedicated viewers of the show or happen to come across the videos while scrolling through their phones, ellentube aims to not only be a dependable digital source of feel-good content, but a platform where people feel encouraged to share their own as well.

Why does this entry deserve to win?

The spirit of the ELLEN brand is present from the moment you open the ellentube app. On any given day, you will see celebrity interviews, feel-good series, and find ways you can do good for others. While ellentube.com is the hub for the segments seen on "The Ellen DeGeneres Show," the app is also home to original series that carry out the same core values. 

Emmy-nominated series "Momsplaining" stars Kristen Bell, who reveals how hilariously hard motherhood can be while also offering moms a few tips on the perils of parenting. “Fearless” is hosted by model and body positive activist Ashley Graham, who helps people struggling with their own confidence issues to become unapologetically fearless. Kalen Allen was discovered by Ellen Show producers because of his viral “Kalen Reacts” videos, and was invited to be a guest on the show. "OMKalen," his colorful and unfiltered commentary series, is now served up to his fans every Saturday.

Another defining component of ellentube is the ability for viewers to go beyond watching videos and give them the opportunity to be part of the ELLEN community. User generated content is the backbone of ellentube, as it allows users to easily upload content and share what is important to them. While hundreds of videos are shared on ellentube everyday, fans are also able to submit to specific contests and challenges that can get them even closer to Ellen.

Most recently, the Ellen’s Starbucks® Rewards Surprise challenge encouraged viewers to upload a video of themselves purchasing coffee for strangers or friends at their local Starbucks®. Thousands submitted, and a lucky few were able to see their own content on-air, and were even invited to Ellen’s special birthday episode to be VIPs and sit in the Starbucks® Rewards Skybox.

Through all this, we leverage our ellentube social media accounts on Twitter, Instagram, and Facebook to encourage users to engage with the content and join the conversation. These platforms allow fans to not only engage with Ellen and our team, but with other fans all over the world. Whether it be moms doling out their own parenting tips on Instagram or Kalen fans sharing a laugh about the latest episode on Twitter, our social media platforms connect everyone in a way that feels as personal as talking about a video with a friend. 

By providing multiple platforms for fans to feel connected to Ellen wherever they go, the ellentube team enables users to do more than watch what happens; we give them a place to become an important part of what happens.

Results

"The Ellen DeGeneres Show" is produced in a way that easily lends itself to online viewing and sharing, and ellentube is the digital destination for her brand’s authentic content. Since Season 17 began in September 2019, there have been over 22.5 million views on ellentube, and the average monthly unique visitors on the site and app is over 5.7 million. The ellentube app continues to grow, with nearly 400,000 downloads since the beginning of the season, and a total of 2.5 million downloads in its lifetime. 

Ellentube’s strategy to extend the fan community online is made visible in her social media following, with her overall brand having a total of 288M+ followers/visitors. For the ellentube social media platforms, including Facebook, Instagram, and Twitter, there are a total of 3.6M followers! The ellentube Facebook account reaches the most followers, with the monthly average at 3M since September 2019.

With billions of sharable views from more than 460 countries around the globe, it's clear ellentube immerses fans in the ELLEN world and is adept at enticing them to come back for more.

Media

Produced by

Ellen Digital Network

Link

Entry Credits