BET and the Curly Girl Collective partnered in celebrating and honoring the culture, creative hairstyling and personal expression of the African diaspora community. We applaud and encourage pushing boundaries through confidence in cultural style.
Our curated selection of enthusiasts serve as the photographic subjects of this artistic editorial work. Through their social media championship they have unapologetically ignited a movement in personal confidence and acceptance of cultural identity.
Their advocacy is celebrated through a microsite on BET.com and social media campaign. The purpose being to inspire individuality and awaken personal confidence with the daily experience.
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