ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Outloud Media

Finalist in Publishing

About this entry

We set out to create a publishing solution that would help influencers find additional distribution options, audience growth, and revenue streams from content they are already creating for other platforms. To accomplish this, we created and monetized Outloud owned and operated Facebook pages as well assuming mangagement of individual creator pages. We offer our influencer-partners a customized publishing solution based on their content libraries, goals, and unique situations and handle every piece of the publishing pipeline so they have no extra work or expense. They get a publishing partner that has the knowledge, tools, and reach well beyond anything they could achieve on their own and we get to publish incredible content!

Why does this entry deserve to win?

Outloud Media's strategy begins at our hard-won reputation with influencers from our core busienss (The Outloud Group). We extended the same spirit of collaboration and good partnerships into the publishing space by creating a publishing solution for creators that is both customized to their individual circumstance and yet scaled to reach millions of Facebook views every month. Our publishing solutions range from the simple content license, in which we publish a single or mutliple piece(s) of content on our owned and operated page(s) and do a simple revenue split...all the way to full management of a creator's Facebook page(s) in which we assume responsibility for every post, video, comment, and audience engagement.

Regardless of partnership level, we apply a cross-collaborative model to Facebook publishing in which we target a specific vertical or genre that we a) are interested in and b) have access to quality creators/content. We then build group of like minded creators around that vertical and facillitate cross-page collaboration so that each creator benefits from the audience of the others and vice versa. We then assign the pieces of our partners' content to our editors and apply our knowledge and formula for successful video strategies in Facebook video. After optimizing the cut, we post the content and strategically share particular pieces of content into appropriate groups as well as fund audeince discovery using Facebook's Ads Manager...all of which comes out of our own pocket...not the influencer.

Another key element to our startegy is a low-barrier to entry, low-commitment deal structure. We do not require that any partner give up ownership of their content or any of their media properties to work with us. We do not even require exclusive rights or a time period for said publishing rights beyond the term of our partnership...which any partner can cancel for any reason at any time. 

In essence, our strategy is to offer a publishing solution that brings extradinary value to our content partenrs and requires no risk, cost, or effort on their part. We then push ourselves to deliver results which keep our partners wanting to work with us as opposed to having a deal structure or a contract that requires they do. Our competitors either do not allow the influencer to particiapte finacnially (and only offer credit for use of their content), or demand such draconian deal terms that the influencer is locked into them long-term. We let our reputation, our relationships, and our performance speak for themselves.

Results

Since creating our first page in July of 2019, we have grown our reach to over 30 Million views every month. We have created 13 owned and operated Facebook pages and are currently managing the pages of 11 individual influencers. Some of our partners are: Gone to the Snow Dogs, The Backyard Scientist, LunkersTV, Alex Peric (APBassing), Modern Builds, and April Wilkerson (Wilker Do's).

The above partners are obviously in addition to the Outloud pages such as Outloud Media, Outloud DIY, Outloud Wilderness, Outloud Ideas, etc.. We are growing at a rate of more than 200% every month measured in creator-partners, revenue, and overall views, and things are just starting to heat up as we are currently onboarding such as Strictly Dumpling, Beyond Science, Demolition Ranch and many others!

Media

Video for Outloud Media

Produced by

Outloud Media

Links

Entry Credits