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5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards

BET’A Express

Finalist in Live Events

About this entry

Our objectives were the following:

  1. Create a show aligned and celebratory experiential installation that attracted celebrity talent;
  2. Create tune in awareness for the BET Awards’ live premiere and encores; and
  3. Introduce a narrative element to the activation which has been historically visually-driven.

Why does this entry deserve to win?

BET'A Express was an experiential installation activated on the 2019 BET Awards red carpet. Designed to emulate an actual subway car, this experience was a go-to destination for the show's nominees, performers and honorees, who all starred in what was made into a short film.

The short was centered on a group of riders and a party that ensued while in route to the BET Awards. To kick it off, there were live performances by Elijah Blake, Queen Naija and Lucky Daye. Celebrity appearances included Regina Hall, Mary J. Blige, Rick Ross and more.

The content produced included over (30) short form clips and (1) short film. Each Instagram clip was edited from the line cut of the taping (in real time) and published on BET social platforms and celebrities' platforms.

The short film featuring the fuller narrative and entire cast of talent was released on June 25th. An extra shoot day was implemented to ensure all of the short’s creative was captured. Celebrity Talent was pre-booked and routed from ancillary events occurring during BET Awards weekend. Casted extras were included to add the realistic element to the train, while social influencers and celebrities were added to lead and cultivate the celebration.

Results

Media

Video for BET’A Express

Produced by

BET/ Viacom

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners and honorees will be announced at the shorty social good awards digital ceremony on november 19!