ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

#29DaysofQueerExcellence

Entered in Images

About this entry

As BET steps into its 40th year, the brand is taking strides to be more inclusive of ALL Black voices. The objective of #29DaysofQueerExcellence, in particular, was to send a very clear message, daily that we see, support, affirm, and actively look to amplify the stories of our Black, queer family. 

The #29DaysofQueerExcellence campaign was created to disrupt the traditional narratives that are important but can lean in the direction of cliche when it comes to our celebration of Black History. Our intention is to show that Black history is made every day and that Black Queer History is an important part of that. Black queer history is Black History and Black freedom would be impossible to realize without Black LGBTQ+ people. 

In starting #29DaysofQueerExcellence, we wanted to celebrate the beauty, power, and diversity of everyday Black queer artists, activists, entrepreneurs and thought leaders by humanizing their stories and taking beautiful portraits to honor their road to legendary. We strategically centered everyday heroes in the queer community, while highlighting the importance of incorporating Black Queer History into Black History. Our goal was to spark conversation around experiences that led to connection and understanding in 29 days! Through the #BETQueerAF social media franchise, we seek to continue to build community and elevate Black queer voices both online and within the company.

Why does this entry deserve to win?

We built out a robust strategy to execute this campaign by leveraging BET & BET HER’s 5 million+ social media followers. 

Phase #1: Build relationships with the Black Queer community by highlighting talent recommended by co-workers and close friends. 

Phase #2: Daily posting, community management and weekly recaps on various BET & BET Her platforms.  

Key Feature #1: The most valuable component of this campaign is our team.  The #BETQueerAF team is composed of people from the LGBTQ community, who are sensitive and attentive to the needs of our talent. Everything from our language in emails, to being available and accommodating on set, was an experience that made our talent feel loved. Things that should come naturally but, we’re all too aware is not often the case for our subjects.  We also sent out a talent directory to encourage our participants to foster coalition building in their respective industries. 

Key Feature #2: By highlighting our talent, BET as a Network is able to build relationships with LGBTQ organizations and thought leaders for future content - many of them are featured in the campaign! We have already met with GLAAD, Ballroom Throwbacks, and LOGO TV to discuss the future of collaborations with #BETQueerAF. 

Results

The results of this campaign (which concludes on February 29th) have surpassed our goals. We set forth to build community and we did just that! The daily comments on BET are history-making within itself. Everyone, from celebrities to young followers, is proud to see the stories of everyday Black Queer Heros on their timeline (follow #29DaysofQueerExcellence to read). We see daily reposting of the content and we’ve experienced noteworthy engagement with our platform from people of the LGBTQ community who are acknowledging the strides we’re making to be more inclusive.

The campaign was also well-received in the press and covered by LGBTQ Nation (Link here), Grit Daily (Link here), Healing While Black (Link here), and National Center for Lesbian Rights (Link here).

Media

Produced by

BET/ Viacom

Links

Entry Credits