CONGRATULATIONS BRAND & ORGANIZATIONS WINNERS! see the list

11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Your Voice Lives On

Finalist in Health, Fitness & Medical

Objective

There were approximately 1,081 fatalities caused by public shootings in the United States last year alone. Creating a public health crisis from coast to coast. With arguments raging on how to manage this growing epidemic, we felt compelled to give people a platform to voice their concerns. Dead or alive.

Strategy

YourVoiceLivesOn.org is a simple website designed to jolt users out of complacency into action. By providing a sign-up form demanding change in case the individual becomes a firearm fatality had the desired effect.

Users were shocked at the need for such a service. Still, they completed the form that prepopulated with the user's name along with the names and email addresses of his or her local and national legislators.

Stored in our database until the unthinkable occurs, emails demanding change to gun laws and public health policies will then be deployed on the user's behalf.

It was the microsite and email service we didn't want to create. And the campaign people never forgot.

Results

Utilizing Instagram, targeted emails and online ads, we activated substantial engagement by driving users to YourVoiceLivesOn.org.

We built followers through established relationships of gun reform advocates on both ends of the political spectrum. As well as adding popular hashtags such as #guns and #gunviolence to our postings. All of which resulted in an 75% increase in Instagram followers in less than six weeks.

As a result, site visits totaled 15K in a three-month period. Resulting in 83% engagement and compliance with our registration. Finally, people were given a voice to fight back against gun violence.

Media

Video for Your Voice Lives On

Produced by

Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.