THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Welcome to Castle Rock: 360 Videos

Entered in 360 Video

About this entry

Bring the town of Castle Rock to life by exploring the Shawshank prison water tank where the Kid was found in 360.

Why does this entry deserve to win?

Launched an interactive map where fans could explore Castle rock, select key locations crucial to the series and become immersed in the surroundings of Shawshank, the Mellow Tiger, character homes and more.

Results

On YouTube we saw extremely high VCR at 50%, which exceeds the Handmaids Tale S2 TCA teaser and is more than double the YouTube VCR Trailer benchmark!

Media

Video for Welcome to Castle Rock: 360 Videos

Produced by

Hulu

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!