13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 11th Annual Shorty Awards

The Masked Singer Social Hub

Finalist in Entertainment

About this entry

The Masked Singer is not your average singing show. Stacked with a star-studded panel, celebrities face off in a singing game show every week. There's just one major twist – each celebrity singer is disguised in an elaborate costume making their identities impossible to identify unless you can piece together the clues. Nick Cannon as the host, guides the panelists – Robin Thicke, Nicole Scherzinger, Ken Jeong and Jenny McCarthy – through the most bonkers guessing game on television.

Knowing that America was bound to use social media as their platform to guess and solve the Masked Singer mystery, we wanted to create an extension of social media, where fans could engage and contribute to the Masked Singer conversation while reveling in the masked madness.

Why does this entry deserve to win?

Prior to the show launching, FOX turned to Telescope to build an interactive and engaging social hub. Within the hub, fans are able to watch exclusive video clue packages and guess who they think is behind the mask each week. The hub aggregated data from Twitter to visualize the top guesses from fans in a leaderboard that was updated throughout the week and during the episode for real-time tracking.

The social hub also features a curated social visualization of fan conversation from Twitter. This feature allowed the hub to showcase curated fan and talent conversation that were key to each episode and the performing masks.


Video for The Masked Singer Social Hub

Produced by

Telescope, FOX

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.