Create a one of a kind animated 360 experience leveraging popular Nickelodeon animated series, The Loud House.
Being a consistent top performing property on our Nickelodeon YouTube channel, we wanted to provide viewers a unique opportunity to connect with the show further and grow fandom using the 360 product on the YouTube platform. This video was made in collaboration with the new Entertainment Lab, that focuses on research and development within the interactive video space. This Loud House 360 video places viewers in the center of the action with their favorite, larger-than-life, animated TV family as they get ready for school. In addition, it provides a unique visual experience as viewers are placed in the center of the hallway with Lincoln and his ten sisters appearing from all sides as they start their morning routines. It follows the family's ongoing conversation, including funny vignettes amongst the characters, that encourages viewers to constantly keep panning throughout all corners of the hallway to keep up with the action.
Since publishing in January 2018, this video has garnered significant traction on the YouTube platform. Currently it has reached almost 13.2 million views, 21 million minutes in watch time, and has helped Nickelodeon YouTube channel gain over 37K subscribers since launching in January 2018.
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