THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

The Loud House 360 | Center of Chaos!

Entered in 360 Video

About this entry

Create a one of a kind animated 360 experience leveraging popular Nickelodeon animated series, The Loud House.

Why does this entry deserve to win?

Being a consistent top performing property on our Nickelodeon YouTube channel, we wanted to provide viewers a unique opportunity to connect with the show further and grow fandom using the 360 product on the YouTube platform. This video was made in collaboration with the new Entertainment Lab, that focuses on research and development within the interactive video space. This Loud House 360 video places viewers in the center of the action with their favorite, larger-than-life, animated TV family as they get ready for school. In addition, it provides a unique visual experience as viewers are placed in the center of the hallway with Lincoln and his ten sisters appearing from all sides as they start their morning routines. It follows the family's ongoing conversation, including funny vignettes amongst the characters, that encourages viewers to constantly keep panning throughout all corners of the hallway to keep up with the action.

Results

Since publishing in January 2018, this video has garnered significant traction on the YouTube platform. Currently it has reached almost 13.2 million views, 21 million minutes in watch time, and has helped Nickelodeon YouTube channel gain over 37K subscribers since launching in January 2018.

Media

Video for The Loud House 360 | Center of Chaos!

Produced by

Nickelodeon

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!