THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

Starts with a Home

Finalist in Real Estate

About this entry

In 2018, Better Homes and Gardens® Real Estate (BHGRE®) refreshed their consumer-facing lifestyle campaign. It not only needed to be emotional and evergreen, but also inclusive of all diversity groups. By leading with the headline "Starts with a Home", the brand can make a connection with the reader and reinforce the trust and legacy the Better Homes & Gardens name can provide when buying or selling a home.

The campaign objectives were:

  1. Increase brand awareness & reach
  2. Increase fan-base on social platforms (Facebook, Twitter, Instagram)
  3. Increase total engagements across all consumer social platforms for the duration of campaign

Why does this entry deserve to win?

To achieve all the objectives above, we implemented the following tactics to support our strategy:

Results

The results from the campaign led to an increase in brand reach, fanbase, email subscribers, and engagements.

1.Increased brand reach:

ESTIMATED COMBINED PRINT REACH: 561MM (46.75MM /monthly)

2.Increased followers on consumer-facing social media platforms:

3.Increased reach and engagements across all social media platforms for duration of campaign:

Media

Video for Starts with a Home

Entrant Company / Organization Name

Better Homes and Gardens® Real Estate

Links

Entry Credits