entries are now open for the shorty social good awards start an entry

5th Annual Shorty Social Good Awards Categories

The regular deadline is on Wednesday, August 26th, 2020.

From the 11th Annual Shorty Awards

Starts with a Home

Finalist in Real Estate

About this entry

In 2018, Better Homes and Gardens® Real Estate (BHGRE®) refreshed their consumer-facing lifestyle campaign. It not only needed to be emotional and evergreen, but also inclusive of all diversity groups. By leading with the headline "Starts with a Home", the brand can make a connection with the reader and reinforce the trust and legacy the Better Homes & Gardens name can provide when buying or selling a home.

The campaign objectives were:

  1. Increase brand awareness & reach
  2. Increase fan-base on social platforms (Facebook, Twitter, Instagram)
  3. Increase total engagements across all consumer social platforms for the duration of campaign

Why does this entry deserve to win?

To achieve all the objectives above, we implemented the following tactics to support our strategy:


The results from the campaign led to an increase in brand reach, fanbase, email subscribers, and engagements.

1.Increased brand reach:


2.Increased followers on consumer-facing social media platforms:

3.Increased reach and engagements across all social media platforms for duration of campaign:


Video for Starts with a Home

Produced by

Better Homes and Gardens® Real Estate


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!