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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Starts with a Home

Finalist in Real Estate

Objective

In 2018, Better Homes and Gardens® Real Estate (BHGRE®) refreshed their consumer-facing lifestyle campaign. It not only needed to be emotional and evergreen, but also inclusive of all diversity groups. By leading with the headline "Starts with a Home", the brand can make a connection with the reader and reinforce the trust and legacy the Better Homes & Gardens name can provide when buying or selling a home.

The campaign objectives were:

  1. Increase brand awareness & reach
  2. Increase fan-base on social platforms (Facebook, Twitter, Instagram)
  3. Increase total engagements across all consumer social platforms for the duration of campaign

Strategy

To achieve all the objectives above, we implemented the following tactics to support our strategy:

Results

The results from the campaign led to an increase in brand reach, fanbase, email subscribers, and engagements.

1.Increased brand reach:

ESTIMATED COMBINED PRINT REACH: 561MM (46.75MM /monthly)

2.Increased followers on consumer-facing social media platforms:

3.Increased reach and engagements across all social media platforms for duration of campaign:

Media

Video for Starts with a Home

Produced by

Better Homes and Gardens® Real Estate

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.