THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 11th Annual Shorty Awards

Sacred Lies 360 Experience

Entered in 360 Video

About this entry

VIEW 360 EXPERIENCE

To build awareness and position Sacred Lies as the newest must-see series on Facebook Watch, our campaign built upon the series' suspenseful tone and took audiences on a deep dive into the secrets of the Kevinian cult and its sole survivor, Minnow Bly. With a custom 360º video launched in partnership with Oculus Go at San Diego Comic-Con, we invited fans into a mysterious but hopeful journey of self-discovery that kept everyone wondering: what happened to Minnow Bly.

Why does this entry deserve to win?

A series like Sacred Lies needs content that pulls people in the same way the series itself does. Our strategy was to create something that was just as intriguing as Minnow's story. And the best way to do that was to immerse people in an interactive 360º video that hinted at the story but kept the mystery of the series alive so that people would head to Facebook Watch and experience it for themselves.

Media

Video for Sacred Lies 360 Experience

Entrant Company / Organization Name

Ignition, Facebook

Link

Entry Credits