ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Be Painted by a Genius: NatGeo's Picasso Bot

Finalist in Facebook Messenger

About this entry

To introduce audiences to season two of their hit drama series "Genius," National Geographic needed to devise a way to enable fans to interact with the genius himself, using only their smart phone. But how do you bring Picasso to life using modern technology, in a way that feels impactful, and drives fans to follow through and watch the program?

Why does this entry deserve to win?

We settled on a custom Messenger bot; one that gave fans the opportunity to chat with Picasso, using GIFs and footage of the show's star, Antonio Banderas. To take it one step further, we used best-of-breed machine learning frameworks to train a computer on Picasso's greatest work from three infamous periods in his career: blue, surreal, and cubist. Users answered a few questions about their favorite Picasso styles and their mood, then uploaded a photo. Using automated image manipulation, we returned your portrait as "painted" by Picasso.

No one photo was the same, giving users their own masterpiece painted by the genius himself, and with a National Geographic watermark attached that included premier information. And once users interacted with the bot, your friend Pablo dropped in just before the first episode to remind his "muses" to tune in.

Results

The results speak for themselves:

Ad recall: 28 pts (2x the entertainment industry benchmark)

Brand Awareness: 16 points (1.5X the entertainment industry benchmark)

Intent to Tune-in: 6 pts (2x the entertainment industry benchmark)

Reported Live tune-in: 3 pts (above the TV benchmark)

Finally, Picasso Bot was featured as a "Best In Class Messenger" selection highlighted at Cannes.

Media

Video for Be Painted by a Genius: NatGeo's Picasso Bot

Produced by

ISL, Facebook Creative Shop, National Geographic

Entry Credits