ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

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Health & Wellness

Fitness & Nutrition

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Drop the Mic Facebook Watch Channel

Finalist in Facebook Presence

About this entry

TBS's "Drop the Mic" is a comic battle rap competition series based on the popular segment from "The Late Late Show with James Corden" and hosted by Method Man and Hailey Baldwin. Each week, celebrities from the worlds of entertainment, music, sports and pop culture will face off in a rap battle royale packed with "I can't believe they just said that" moments. At the end of each head-to-head battle, Method Man picks the winner.

Why does this entry deserve to win?

With the Drop the Mic Facebook page, TBS constantly engages fans with a variety of content to get them both excited for the rap battles of Drop the Mic, and to encourage them to participate in the fan community surrounding the show. The social media page is full of past battles and bite-sized memes that fans can watch on demand to get their fix of insult comedy, and share their favorites with others on social media. During episodes, Drop the Mic turns its Facebook page into a fan community center, where fans can leave comments and discuss battles as they happen, and even vote in polls on the page for who they think should be the winners of the battles they're watching.

Results

TBS engages its early two million followers on the Drop the Mic Facebook page in a variety of ways to create not just an audience for the show, but a community. It builds off the hilarious battles and celebrity appearances that make Drop the Mic unique. The series brings fans closer to the action, and provides a place to enjoy the show with others – and to share it with the uninitiated. The reach of the page far outstrips its follower count, with viral videos spreading out into the Facebook ecosystem to garner millions of views with every new battle.

Media

Video for Drop the Mic Facebook Watch Channel

Produced by

TBS/TNT

Link