ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Snapchat

TikTok

Triller

Tumblr

Twitch

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

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Television

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Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

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PR Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Complex Networks

Finalist in Publishing

About this entry

Complex Networks, formed from the acquisition of Complex Media Inc. through a joint venture by Verizon and Hearst, is a global lifestyle brand and media company and one of the most influential voices in youth culture today. It is comprised of four dynamic channels – Complex, First We Feast, Pigeons & Planes and Sole Collector – covering music, food, sneakers, streetwear, news, entertainment and more. The company currently produces over 30 daily and weekly video series across its award-winning brands available through YouTube, social channels and a growing list of distributors including Netflix, Fuse, Snapchat, Facebook, MSG Network, Tubi TV and more.

Why does this entry deserve to win?

In 2018, Complex Networks' business strategy was to expand its franchise brands reaching millennial and Gen-Z audiences across digital, linear television, products and live events. To achieve this, Complex launched its first late-night style show, "Open Late with Peter Rosenberg," remixing the late-night format and music. In June 2018, the company launched its first series on Snapchat, First We Feast's "Hot Ones," as well as a podcast network, in partnership with Cadence13, to distribute audio extended cuts of Complex Networks' popular series. "Hot Ones" released four new branded hot sauces, as seen on the hit show, bringing the series to real life for fans.


For global expansion and streaming, Complex Networks partnered with iFlix to create a Complex branded channel of its hit shows for countries across Africa, the Middle East and Southeast Asia. Complex and Netflix partnered to bring Complex's hit premium series "QB1: Beyond the Lights" to the global streaming platform. The company recently announced its partnership with Spectrum SportsNet, which airs episodes of Complex's "Sneaker Shopping" following Los Angeles Lakers postgame coverage. Complex Networks also expanded its partnership with MSG Networks, which broadcasts episodes of "Sneaker Shopping," to add six more series to the cable network's "MSG Shorts" programming block.


In November 2018, Complex hosted its third annual ComplexCon, bringing 60,000 of its online audience to an in-person two-day festival celebrating art, food, sneakers and streetwear, music, celebrity panels and more.

Results

Since January 2017, when Complex Networks began to regularly program weekly series across its brands, the company has seen unprecedented growth. In this time, Complex has built an audience of 25 million fans across all its platforms. Its signature weekly series "Sneaker Shopping" has increased its viewership by over 158 percent, averaging 3.2 million views per episode and has over 409 million total views on YouTube.


Similarly, First We Feast's audience has grown by 600 percent to 6 million fans across platforms. The hit series "Hot Ones" has increased its viewership by over 290 percent, averages 3.3 million views per episode and has over 700 million total views on its YouTube channel. "Hot Ones" launched four new hot sauces last year, and Complex Networks successfully achieved more than $7 million in hot sauce sales in 2018.


Complex Networks' advances have helped further build its credibility as a media company, after transitioning from a print publication in 2016. With the addition of its new original video programs, partnerships and licensing deals, Complex has expanded its platform across digital and linear and continues to dominate the experiential scene. In 2018, Complex Networks earned a total of 19 awards nominations and 7 wins.


On November 3-4, 2018, Complex hosted its third annual ComplexCon in Long Beach, California, attracting over 60,000 attendees. This year will mark the first ComplexCon Chicago in July, in addition to the annual Long Beach festival.

Media

Produced by

Complex Networks

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