THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content
From the 11th Annual Shorty Awards

Beat Shazam: Play at Home App

Finalist in Entertainment

Objectives

Beat Shazam play-along game experience available exclusively on the Shazam app enables viewers to test their own music-identification skills in the comfort of their home.

Strategy and Execution

In a first-of-its-kind immersive TV/mobile experience, viewers compete against Beat Shazam TV contestants to identify the correct songs in the fastest time possible. Whether you're watching the show on live TV or on-demand, Shazam makes it easy join the fun and win prizes! New for Season 2: Improved full screen design and game sync during commercial breaks, corresponding show content for each category and song result, Shazam bank, weekly $10k sweepstakes and fun facts for show host - Jamie Foxx, the DJ - Corinne Foxx, contestants and final round song.

Results

Throughout the second season of Beat Shazam, viewers engaged millions of times with Shazam to play-along game at home.

Media

Video for Beat Shazam: Play at Home App

Entrant Company / Organization Name

FOX Broadcasting + Shazam

Links

Entry Credits