The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

AwesomenessTV - YouTube

Entered in YouTube Presence

About this entry

Everyday, AwesomenessTV aims to grow our status as the premiere destination for Gen Z on YouTube with the majority of the content reaching teen girls.

We are building a household brand as the go-to destination for all of Gen Z's favorite series. We have everything from docudramas, game shows, lifestyle programming, and everything in between.

We strive to create videos that project and reflect our audiences' multifaceted interests and passions.

Why does this entry deserve to win?

Our programming balance is broad and diverse, spanning from docu-dramas to challenges and reality formats. Our shows range from user-generated, straight to cell phone, to premium, cable-quality series.

We program our YouTube channel strategically - dropping new episodes and series daily, much like a linear network.

Because Gen Z mostly consumes YouTube on their mobile devices, our content skews short form. We leverage the interactive nature of the platform by intently "listening" to the likes, dislikes, and comments that our shows garner, and then tailoring future content accordingly based off of those insights.

Metrics like views, retention, and engagement allow us to quickly gauge which formats and talent resonate with our audience. This direct connection has enabled us to confidently green-light spin-offs within weeks of a show's debut and therefore minimizing the amount of time our fans are starved for content!

We feel we can best serve our audience because AwesomenessTV because talent are eager to create with us.

Our approach is twofold - on one hand, we work with top tier talent that has crossover with our audience and we make their passion projects together. On the other, we use our docu-dramas like Malibu Surf and My Dream Quinceañera as vehicles to launch homegrown, undiscovered talent, whom we later partner with on spinoff series and crossover projects.

Results

We know we are successfully hitting the Gen Z market because brands proactively seek to work with us both creatively and by using our YouTube channel as a vehicle to promote their products/brands to Gen Z (i.e. Hollister/Invisalign).

Up-and coming and established talent are eager to work with us, whether they're collaborating with another talent on a new format they wouldn't normally do on their own channel, or pitching us their big idea.

Since its inception, the channel has over 9 billion minutes watched and over 3 billion lifetime views with our library that has over 5k videos.

Media

Entrant Company / Organization Name

AwesomenessTV

Link

Entry Credits