entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Rated Red

Entered in Snapchat Discover Story

About this entry

Most Snapchat Discover channels cover the same topics, but Rated Red represents a departure from the platform's norm. Its stories target a heartland millennial audience that is underrepresented in the entertainment space. By covering exhilarating news, Christmas gift ideas and military related content, Rated Red's Snapchat Discover Story reaches a new audience on the platform and help Snapchat diversify its traditional user base.

Why does this entry deserve to win?

The strategy for this piece, as well as Rated Red's Snapchat Discover as a whole, is to create novel content unlike anything found elsewhere on the platform. There is no other publisher speaking directly to the heartland millennial audience like Rated Red. The key to being unique is the content choices you make, and we exemplify that. Rated Red also uses a video-first strategy on Snapchat, unlike brands still relying on text-based articles. Snapchat is a visual medium first, and Rated Red embraces that with its production style and content.

Results

This was a successful edition for Rated Red, as over 1 million unique viewers consumed it for a total of nearly 11 million views. Our audience enjoyed the content, and as a publisher, that is our most important priority.

Media

Video for Rated Red

Produced by

Rated Red

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018