finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

High Maintenance (Season 1 & 2) - HBO, GLOW

Entered in Art Direction

About this entry

HBO partnered with GLOW to evangelize the first & second season of HBO's High Maintenance, a hip and clever dramedy about a Brooklyn-based weed dealer and his eclectic clientele. The content had to appeal to the cult series' existing fans while attracting a new generation of viewers and HBO subscribers.

Why does this entry deserve to win?

To both retain the series' existing fans and create new ones, HBO worked with GLOW to create a suite of content that presented High Maintenance for what it was: an honest, insightful, and at times hilarious show about real people in Brooklyn who lead wildly different lives but all have one thing in common: their weed dealer (affectionately known as "The Guy").

For Seasons 1 & 2, in lieu of the typical psychedelic colors common to shows about drugs, HBO and GLOW crafted a look & feel that used subtle, hypnotic blurs and color-splits to create a tastefully stoned effect that enhanced –not diluted – the show's spot-on storytelling.

Content included:

Results

HBO and GLOW's premium content for Season 1 and 2 of High Maintenance heralded the series as an noteworthy addition to HBO, helping to draw new viewers and secure existing fans.

Media

Produced by

HBO, GLOW

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City