finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 10th Annual Shorty Awards

GIRLS (Season 6) - HBO, GLOW

Entered in Art Direction

About this entry

GIRLS became the voice of a generation by relating to the everyday life of its fans. For its final season, HBO partnered with GLOW to sunset the series through a custom visual design that paid homage to the iconic series and its massive cultural impact.

Why does this entry deserve to win?

HBO and GLOW's approach was to engage the extremely passionate and loyal fan base with new looks for the storylines from the past.

The overall look and feel for the campaign was deeply tinged with nostalgia, using sunset-hued gradients and glowing transparent text, as though one were quite literally looking at the past through rose-colored glasses.

The social strategy celebrated the nostalgia and evolution of GIRLS through custom, snackable social content that highlighted fan favorite moments throughout the years, emphasizing the wit, humor, and relevance of the show.

Content included:

Results

GIRLS delivered an incredible final season with GLOW and HBO matching that with an eye-catching campaign that achieved its goals and resonated emotionally with the show's devoted fans.

Media

Produced by

HBO, GLOW

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City