9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.


Create a unique visual language for our Instagram account and grow our audience
CBSN Features Instagram Stories in Live Coverage of 2016 Presidential Debates
CBSN, CBS News' 24/7 digital streaming news service, partnered with Instagram to feature curated Instagram stories in its live coverage of the 2016 presidential and vice presidential debates. As the first network to feature Instagram stories in its live coverage, CBSN's storytelling brought forth the dynamic voices and perspectives of Americans...
Henry Danger: Dodging Danger Instagram Story
Nickelodeon decided to give their fans a taste of super powers with a gamified Instagram Story that aimed at increasing buzz and driving intent to view their new super powered Henry Danger special, Dodging Danger. Along the way they revealed an exclusive sneak peek that fueled tons of excitement from fans.
Insecure (HBO): #AskIssa
Insecure is a new comedy series with a new voice, so a core focus of the HBO Digital and Social Media strategy was providing creator Issa Rae with platforms on which to introduce the series, speak to her craft and connect with fans both established (from Awkward Black Girl) and new
MLS Cup Flipbook
In a sports world driven by ratings and the continuous need to drive tune-in to big events there is an increasing demand for cutting-edge, new and innovative approaches to get the broadcast messaging across. Tasked with driving fans to watch the 2016 MLS Cup Final, the Major League Soccer social team decided to leverage an emerging social video...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.