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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Henry Danger: Dodging Danger Instagram Story

Finalist in Instagram Story

About this entry

Nickelodeon decided to give their fans a taste of super powers with a gamified Instagram Story that aimed at increasing buzz and driving intent to view their new super powered Henry Danger special, Dodging Danger. Along the way they revealed an exclusive sneak peek that fueled tons of excitement from fans.

Why does this entry deserve to win?

To make Dodging Danger a can't-miss special, Nickelodeon wanted to give fans the opportunity to reveal a moment from the upcoming episode. Much of the episode was centered around Kid Danger learning about a new superpower he had acquired and using it to win a dodgeball game. Henry's crime-fighting partners infiltrated the game in an effort to teach Henry not to use abuse his power.

By creating a "Tap to Reveal" narrative and incentivizing the fans, Nickelodeon took a moment from the episode, one of his crime-fighting partners getting hit with a superspeed dodgeball, and gave followers the chance to "use" Henry's power to tap-to-move the dodgeball. This kept viewers interested and avoided views dropping off after the first few posts. After a few taps on the dodgeball, fans were rewarded with a teaser clip of the character, Schwoz, getting hit in the head.

Nickelodeon hit the nail, or should we say ball, on the head! This provided its fans with a fun and interactive Instagram Story that allowed them to engage with the content and be reminded of the all-new episode airing that night.

Results

Nickelodeon's Henry Danger Instagram Story strategy resulted in the Instagram channel's most viewed story for the entire year. The Henry Danger Dodging Danger special landed in the top 5 original cable telecasts on premiere day.

Media

Video for Henry Danger: Dodging Danger Instagram Story

Produced by

Nickelodeon

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.