9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Pets and Animals

Organizations, brands or publications targeting pet-owners and animal lovers and enthusiasts are eligible for this award. This award recognizes the best efforts across social media platforms to engage and impress this particular demographic.

See previous winners and honorees here.
#CATmageddon
Most people don't spend a lot of time thinking about tobacco or its consequences, so truth is constantly trying to find a new way to tell an old story. We needed to connect smoking to something our audience cares about as much as themselves: their pets. 65% of U.S. households own a pet, which equates to 79.7 million homes. For our #CATmageddon campaign, o...
All Accidents. All Pets. All the Time. Mohawk’s new SmartStrand® with All Pet™ Protection & Warranty
Pet ownership in the U.S. is at an all-time high with about 65% of households*, or 79.7 million families, claiming at least one pet. With pets come the inevitable accidents that can wreak havoc on floors, especially carpets. To that point, Mohawk created SmartStrand® Forever Clean™ with All Pet™ Protection & Warranty, the first and only carpet with a life...
Don't Buy Into Puppy Mills
More than two million adorable puppies are purchased annually online and in pet stores. Almost every one of those dogs came with a dark secret: they were products of inhumane puppy mills operated by breeders with little to no regard for animal welfare. Fortunately, most people already awareness that puppy mills are centers for abuse and cruelty thanks to ...
Money Doesn't Make it OK
Everyone remembers the social outcry after Zimbabwe's beloved Cecil the lion was shot and killed by that dentist. So, Friends of Animals requested our help getting a law passed, that would make it much harder for these hunters to kill and keep their trophies.
Westminster Kennel Club: Road to Westminster 2016
The Westminster Kennel Club Dog Show is an annual event held in New York City featuring thousands of dogs across hundreds of breeds, with tens of thousands of attendees. Millions more tune in online and on-air, catching highlights and the finals broadcasted on television, live from Madison Square Garden, on FOX Sports. Between the annual shows, however, s...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.