9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns integrating across digital and traditional media channels, see Best Integrated Campaign.

See previous winners and honorees here.
Mary Kay’s “I Can…” Campaign
Since 1963, Mary Kay cosmetics has helped enrich women's lives. Mary Kay product is exclusively sold through its direct-selling model of Independent Beauty Consultants (IBCs) across the United States. ...
#KITKATCHALLENGE musical.ly campaign
In November 2016, Kit Kat partnered with musical.ly and their agency Collab to launch a program to promote the four-day musical #KitKatChallenge, an extension of Anomaly's Chance the (W)rapper campaign...
#LiveFromLV
#LiveFromLV had two primary objectives:1 ) Awareness:Showcase Las Vegas, and MGM Resorts, as the ultimate New Year's Eve travel destination, especially on the west coast2) Develop Las Vegas intention w...
#SayItWithPepsi Influencer Activation at Walgreens
PepsiCo wanted to be a bigger part of the social conversation this past summer. With limited edition packaging and the #SayItWithPepsi hashtag, the aim of this influencer campaign was to drive engageme...
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy strives to make it the biggest EVERYWHERE. Our 2016 digital and social campaign set out to engage our wor...
A Piglet within Tele Sena Social Network
Tele Sena is a single payment capitalization bond, released in November 1991 by Silvio Santos Group (SBT TV). There are five types of prizes in each campaign, and if you should not win you may redeem 5...
A Unicorn-ucopia of Marketing Wins
The film may have a kick-ass story, a bad-ass hero, and enough ass-accentuating spandex to make moviegoers blush, but the Home Entertainment success of Deadpool is thanks to imaginative original conten...
ALEX AND ANI
Our #CARRYLIGHT campaign is aimed to empower and connect individuals to the history and symbolism of the Statue of Liberty, as well as themselves. With the introduction of our LIBERTY COPPER Collection...
Activision Launches Innovative Multi-Platform Reveal Campaign for Destiny: Rise of Iron
In order to drive pre-orders of the latest expansion in the popular Destiny video game series, Activision sought to create maximum awareness and engagement ahead of the game's highly-anticipated launch...
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly...
CNN 2016 Presidential Election
Wherever you were in 2016, no matter the app or platform, CNN was there—from the first Facebook Live by a news organization to choose-your-own-adventure explainers on Kik. It was an action plan mapped ...
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously looking for new ways to connect with their audiences, CNN wanted to create a unique experience for fans a...
CSR2: Ultimate Reality Show Racing Challenge
A global phenomenon, CSR is one of the top, racing mobile games on the market with over 190 million downloads to date. Building off the success of the first instalment, the campaign's objective was to ...
Call of Duty: Infinite Warfare “Zombies in Spaceland” – Unleashing a Global Zombie Outbreak through
Activision sought to engage fans and create a cultural conversation around Call of Duty: Infinite Warfare to drive game pre-orders and awareness among new audiences by leveraging the broad pop culture ...
CanPlan Kickstarter Campaign
After Sharon Kim's mom passed away from cancer, she made it her goal to give other fighters a chance to have a different end to their story. Thus, she quit her corporate job to spend the next two years...
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famous, talked-about brand across the Men's NCAA Basketball Tournament. Our goal was to create an engaging ...
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Carnival Vista Cruise with Eh-Bee Family
Partner with the Eh Bee Family to showcase the on-ship and off-ship offerings of Carnival Vista, increasing scale of Carnival Vista product content through their massive organic audience and expand Car...
Countdown to Christmas 2016
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view content with f...
Cuisinart x Coolhaus at SXSW
Cuisinart's goal in partnering with Coolhaus to co-brand an ice cream truck during the interactive portion of SXSW 2016 was two-fold: to increase social media interaction and communities across multipl...
Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest street art. Our Donald Eres Un Pendejo campaign is very much in with that tradition.Our goal throughout ...
Dr Pepper College Football #LarryNation
In 2016, the Dr Pepper College Football digital campaign set out to reinforce our role at every college football gathering, from tailgates to homegates. Social and digital content, produced by The Rich...
Dreams take flight at PolyU - #PolyUDream
Do you dare to dream? The Hong Kong Polytechnic University (PolyU) is a place where dreams take flight and become reality. We welcome students and academics to be part of this exciting journey. The aim...
Dremel Maker Days
The objective of Dremel Maker Days was to create a unique promotional event for Makers geared towards generating a YoY increase in sales during a seasonally flat sales period (August). While keeping th...
E! News "BE POP CULTURED"
"E! News" recently consolidated its linear and digital divisions to effectively deliver pop culture and entertainment news to consumers 24/7 on all screens. The objective of the campaign, "BE POP CULT...
Family Planning Voices
Family planning saves lives and helps ensure educational and economic opportunity for women, girls, families, and communities. It is also a deeply challenging and complex subject to communicate about, ...
FoodTripping: 50 States in 50 Days
Zagat is all about bringing the experience of food and dining to their users. Now more than ever, many users are avid travelers looking for places to go. They also want to know where their food comes f...
Himalaya Men - Hate the Pimple
Every Indian Premier League cricket season sees brands trying to out-shout each other in an attempt to create impact. To break that clutter we needed a disruptive campaign that not only ensures that we...
How TAKE5 Remixed the Candy Aisle
With chocolate, peanuts, pretzel, peanut butter, and caramel remixed into one bar, almost anyone who tries a TAKE5 bar, loves it. However, in a crowded candy aisle with competitors that spend 5 to 10 t...
Ink Master Season 8 Live Finale
Increase tune-in and fan engagement through the use of social media prior to and during the Ink Master Season 8 Live Finale.
Interactive Palm Reading with Hulu’s Shut Eye
Leading up to the premiere of Hulu's new original series, Shut Eye, we wanted to drive awareness of the season 1 show about psychics in LA and encourage streams. To achieve this and leverage excitement...
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing br...
MTV & Taco Bell’s Fan-Fueled Film
The Taco Bell Foundation launched their Live Más Scholarship in the Fall of 2015 with the goal of offering $1M in scholarships to the next generation of innovators, creators and dreamers. It's a one-of...
Miss USA: #FindingMiss52 Campaign
Our objectives were two-fold: 1) raise social media awareness for Miss Universe dress sponsor, Sherri Hill, and 2) promote viewership of the 2016 Miss USA Competition on FOX and tap into a broader audi...
Mr. Robot Season 2 Multi-Platform Campaign
To promote the Season_2.0 premiere of USA Network's hit show Mr. Robot, USA, ISL, and VaynerMedia created a robust social media campaign which shattered the expectations of traditional TV marketing thr...
Mrs. T’s Pierogies Inserts Itself Into The Pop Culture Conversation
Objective #1: Improve reach of brand content by increasing paid support and adjusting targeting measures across all social channels. Objective #2: Continue to listen to the social conversation - specif...
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you feel about the election and the state of our country?Throughout the 2016 campaign, NBC has asked America...
Not Safe For Daytime
NOT SAFE FOR DAYTIME is an edgy new series of digital videos on Youtube that highlights and promotes CBS Daytime's popular programs. The webisodes include inventive original skits, pop culture parodies...
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in bei...
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a sh...
Queen Sugar
Queen Sugar is a, "sweeping family drama series that explores the intricacies and nuances of family life that we all experience." But more than that, Queen Sugar is also about another family: the #Incl...
Rock The Troops
To drive engagement and social conversation around Rock The Troops, and raise tune-in to the premiere.
Shoes So Fresh
The purpose of this integrated campaign was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.
Silicon Valley Season 3: Digital World Building
To continue endearing Silicon Valley to a set of influential, tech-savvy fans, HBO used a variety of digital tactics and strategic partnerships to extend the storylines of the fictional Silicon Valley ...
Skype Hearthstone Academy
Skype challenged 1000heads to engage the social community in a way that would encourage them to actively use the Skype product and shift their perception of Skype as a one-to-one video-calling tool int...
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million members strong and growing, "My Starbucks Rewards" was touted as industry-leading by media and investors. Th...
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement for this year's red cups, even as holiday shoppers spent more time online, and less time hitting the sho...
Swiss Army Man "Meet Your Best Friend Manny"
Swiss Army Man is more than a film about a farting corpse, it's a coming-of-age film about friendship, imagination and heart. Working with A24, we created a campaign around these themes by inviting aud...
THE 70TH ANNUAL TONY AWARDS: A BOUNDARY BREAKING INTEGRATED ONLINE EXPERIENCE
To celebrate the 70th anniversary of the Tony Awards®, we wanted to pay tribute to an incredibly rich heritage while celebrating a season of unparalleled creativity and innovation that would pave the w...
The Citi Double Cash Card Means What It Says Campaign
In 2014, we launched the new Citi Double Cash card with creative work that clearly communicated a new benefit in the cash back card category: 1% cash back on purchases, another 1% cash back as you pay ...
The Real Housewives Awards
Since 2016 was an election year, Bravo Digital decided to put a political spin on our third annual "The Real Housewives Awards" and honor the most unforgettable and buzziest moments from Bravo's most p...
Transforming the Course with Microsoft Cloud
Microsoft wanted to showcase how the use of their Cloud offering can help businesses be more efficient and effective in an environment that was enticing for the primary audience. The problem is, the Cl...
United Airlines “Team Behind the Team” Olympics Campaign
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than that. We're true partners, supporting Team USA by flying Olympians and Olympic hopefuls around the wor...
Viralocity
Comedy Central's VIRALOCITY is a custom short-form franchise created by our team to comment on the world of marketing. Set at the titular (and fictional) branding agency, the team at Viralocity advises...
Volkswagen Launches #VWadventure
Volkswagen and Rooftop Agency had two opposing business challenges;Find a new audience for an existing model, the Tiguan, and an all-new model, the SportWagen AllTrack. While dissecting the appeal of t...
WWE SmackDown Live Premiere and WWE Draft
With more than 895 episodes, WWE SmackDown has been a staple of sports-entertainment primetime television since its debut in August, 1999.The 2nd-longest-running episodic prime-time program (behind onl...
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hundreds of thousands of the WWE Universe – our worldwide fans – to our host city to celebrate the culmin...
We the Voters: 20 Films for the People
We the Voters is a groundbreaking social impact and web campaign designed to inform, inspire and activate voters nationwide with fresh perspectives on the subjects of democracy, elections, and the U.S....
World Polio Day
Rotary International launched its 4th annual World Polio Day campaign with one goal in mind: to create a global day of awareness highlighting collective efforts to end polio. Rotary's campaign to eradi...
Xbox Elite Controller Campaign
Drive increased purchase intent and positive sentiment around the Xbox Elite controller during the weeks in December 2016 leading up to holiday. With previous content underperforming and level of discu...
You think it's an easy job to win trophies? feat. José Mourinho - Top Eleven
The start of the new soccer season saw José Mourinho take on his latest challenge. As the new manager of Manchester United Soccer Club all eyes were going to be on him and his players. Many brands fro...
eBay Holiday 2016
Drive consideration of eBay as a holiday shopping destination by positioning it as the place for inspiration in giving thoughtful gifts.
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single request, making their product – a laundry-folding machine – go viral. And do it in two months. Charged...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.