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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Not Safe For Daytime

Entered in Multi-Platform Campaign

About this entry

NOT SAFE FOR DAYTIME is an edgy new series of digital videos on Youtube that highlights and promotes CBS Daytime's popular programs. The webisodes include inventive original skits, pop culture parodies and viral video spoofs, and feature stars from CBS Daytime's #1 lineup, "Let's Make a Deal," "The Price is Right," "The Young and the Restless," "The Bold and the Beautiful" and "The Talk."

Why does this entry deserve to win?

NOT SAFE FOR DAYTIME was uploaded to the CBS Daytime YouTube channel and shared across all CBS Daytime social channels including show pages for Let's Make A Deal, The Price is Right, The Young and The Restless, The Bold and The Beautiful and The Talk. The webisodes were shared across Facebook, Twitter and Instagram over a 3 month period to highlight and promote our lineup. Talent was also asked to share across their social platforms. All of our talent and social channels combined have a reach of over 28 million people.

Results

Not Safe For Daytime generated +6.8M views across Facebook and YouTube. We gained over 26,000 total followers for CBS Daytime branded accounts across Facebook, Youtube, Twitter and Instagram during this 3 month promotional campaign and exceeded our expectation by close to 2 million total views. The response from our fans was overwhelmingly positive and therefore it successfully met our team's objective to reward our viewers with unique content as a thank you for their longstanding viewership.

Media

Video for Not Safe For Daytime

Produced by

CBS Entertainment/CBS Daytime

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.